Free Marketing MCQs Mock Test Online with Answers

Q1 : The conflict that can occur between two marketing channels operate at different levels is classified as ________?

A: vertical channel conflict B: horizontal channel conflict C: sealed channel conflict D: multi-channel conflict

Q2 : The third phase of value creation sequence is _________?

A: communicating the value B: providing the value C: making the superior product D: choosing the value

Q3 : Considering the Dutch auctions, the technique in which the potential auctioneer offers the lowest to compete, is used in situation of __________?

A: One seller, many buyers B: One buyer, many sellers C: many sellers, many buyers D: one buyer, one seller

Q4 : The value creation process and value delivery sequence can be divided into ___________?

A: Three phases B: Four phases C: Five phases D: Six phases

Q5 : The type of goods that are tangible in nature and are normally survived for several uses are classified as ________?

A: durable goods B: non-durable goods C: services D: augmented goods

Q6 : The method of pricing in which desired return is multiplied to invested capital divided by unit sales and unit cost is added into result is classified as _________?

A: target return price B: value pricing C: perceived pricing D: target markup price

Q7 : The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?

A: loss leader pricing B: cash rebates C: special customer pricing D: special event pricing

Q8 : The network of specific suppliers and distributors to create superior value is called __________?

A: supply chain B: value chain C: product chain D: marketing chain

Q9 : In branding, when two or more well perceived brands collaborate together to market product is classified as ________? 0

A: co-branding B: mix branding C: optional branding D: line fill branding

Q10 : The examples of farm products included __________?

A: fish and lumber B: iron ore C: wheat, cotton, fruits D: crude petroleum

Q11 : The set of interdependent channels that participate in the process of availability of product is classified as __________?

A: over demand channels B: marketing channels C: functional channels D: quotation channels

Q12 : The grouping of customer’s on the basis of similar needs in solving specific problem is considered as ________?

A: solution based segmentation B: need based segmentation C: segment identification D: segment attractiveness

Q13 : The kind of convenience goods that are purchased by consumers without any searching effort are classified as _________?

A: impulse goods B: staples C: homogeneous goods D: emergency goods

Q14 : The ‘core competency’ does not consider _________?

A: source of competitive advantage B: perceived benefits C: variety of markets D: easy imitation

Q15 : The perishable, variable and intangible goods that require more supplier creditability, adaptability and quality control are classified as __________?

A: durable goods B: non-durable goods C: services D: augmented goods

Q16 : The consumers who buy branded products are classified as _________?

A: non-switchers B: switchers C: non-shifting loyal D: shifting loyal

Q17 : The process of determining profitability of each segment is classified as __________?

A: segment profitability B: segment positioning C: acid test segments D: marketing mix

Q18 : The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as ___

A: Australian auctions B: English auctions C: Dutch auctions D: Sealed-bid auctions

Q19 : The kind of convenience goods that are purchased by consumers on regular basis are classified as __________?

A: homogeneous goods B: emergency goods C: impulse goods D: staples

Q20 : The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as __________?

A: customized marketing B: mass customization C: customization D: individual empowerment

Q21 : The planning of marketing tactics, merchandising and customer services is the part of ___________?

A: strategic marketing plan B: market opportunities C: tactical marketing plan D: firm’s financial plan

Q22 : The repair items and operating supplies are classified as the types of

A: supplies and business services B: capital items C: materials and parts D: None of above

Q23 : The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?

A: push strategy B: pull strategy C: bundle strategy D: shallow strategy

Q24 : The ways in which channel alternatives differ from each other are __________?

A: number of intermediaries B: types of intermediaries C: responsibilities of channel members D: all of the above

Q25 : The last divisional level for firm’s planning is __________?

A: planning at decision level B: planning at business level C: planning at corporate level D: planning at production level

Q26 : The ice-cream brand sell their same serving of ice-cream at different locations depend on from where you can buy, is an example of ___________?

A: location pricing B: channel pricing C: customer segment pricing D: product-form pricing

Q27 : Anything that can be offered by any manufacturers in market to satisfy the demands is classified as ____________?

A: product B: service C: core benefit D: potential product

Q28 : The example of horizontal channel conflict between intermediary channels is ________? 0

A: conflict between supplier and producer B: conflict between retailer and end user C: conflict between wholesaler and retailer D: conflict between two retailers

Q29 : All the activities that define the target markets and potential customer’s is the part of _________?

A: customer relationship management B: the strategic management process C: customer acquisition process D: the new-offering process

Q30 : The form of countertrade in which seller receives some money and some goods for due payments is classified as _________?

A: offset B: buy back arrangement C: barter D: compensation deal

Q31 : The products can be differentiated on the basis of __________?

A: conformance and performance quality B: durability and style C: reliability and repair-ability D: all of the above

Q32 : The capital items include _____________?

A: component parts and materials B: equipment and installations C: maintenance and repair items D: operating supplies

Q33 : The reduction in price awarded to customers who buy products in large volumes is classified as ________?

A: unbundling B: delayed quotation pricing C: reduction of discounts D: reduction of discounts

Q34 : The fun-loving and trendy people whom resources are constrained and limited are classified as _________?

A: non-believers B: believers C: strivers D: non-strivers

Q35 : The ability of company to meet the product demands of each customer is classified as ___________?

A: mass effectivity B: mass customization C: consumption system D: mass productivity

Q36 : The situation when companies use two or more different channels is classified as __________?

A: facilitator marketing B: interchanging marketing C: integrated marketing D: multichannel marketing

Q37 : The sophisticated and active people with high self-esteem are classified as _________? 0

A: non-innovators B: innovators C: non-achievers D: innovators

Q38 : The reduction in price awarded to customers who buy products in large volumes is classified as __________? 0

A: non-functional discount B: discount C: quantity discount D: descriptive discount

Q39 : The product returns can be eliminated with better packaging, improved storage and transportation is classified as __________?

A: uncontrollable returns B: controllable returns C: capital returns D: differential returns

Q40 : When the firm concentrates on serving needs of any specific customer group, it is considered as __________?

A: product specialization B: market specialization C: single product concentration D: mass customization

Q41 : The bidding technique in which only one bid is submitted by sellers is classified as ________?

A: equalizing-bid auctions B: descending bids auction C: ascending bids auctions D: sealed-bid auctions

Q42 : In the value creation, ‘communicating the value’ phase includes __________?

A: utilizing the social media sources B: utilizing raw materials C: utilizing the competencies D: utilizing the capabilities

Q43 : The organizational levels in a Company are ___________?

A: Two B: Three C: Four D: Five

Q44 : All the stated terms and conditions for which the producers enfranchise all the other distributors are classified as _________?

A: conditions of sale B: territorial rights of distributor’s C: territorial rights of producers D: intensive policy

Q45 : The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________?

A: the horizontal dimension B: the vertical dimension C: the stretch dimension D: the strength dimension

Q46 : According to VALS framework, the consumer’s dimension groups with lower resources does not include ________?

A: makers B: survivors C: thinkers D: believers

Q47 : The process of creating ‘Value Proposition’ is considered as __________?

A: segment profitability B: acid test segments C: acid test segments D: marketing mix

Q48 : The measure of expected life of any product under stressful conditions is classified as ________?

A: durability B: performance quality C: reliability D: conformance quality

Q49 : The intermediaries that perform functions of selling goods of different manufacturers are classified as _______?

A: trade channel B: escalator channel C: shallow channels D: predatory channels

Q50 : The ways in which a company can do the product line stretching are _________?

A: down-market stretch B: up-market stretch C: Two-way stretch D: all of the above

Q51 : The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?

A: determining demand B: select pricing objective C: analyzing prices of competitor’s D: estimating costs

Q52 : The groups in which industrial goods can be classified are __________?

A: capital items B: business supply or service C: materials and parts D: all of the above

Q53 : The structure, policies and corporate culture to change business environment are called __________?

A: organization B: company C: conglomerate D: diversified market

Q54 : The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?

A: service ⁄ quality shoppers B: price ⁄ value customers C: affinity customers D: interactive customers

Q55 : The total features of the product functions, looks and features is classified as ___________?

A: differential returns B: uncontrollable returns C: controllable returns D: design

Q56 : The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?

A: service quality shoppers B: price value customers C: affinity customers D: interactive customers

Q57 : The first level of planning starts with __________?

A: corporate planning B: division planning C: business planning D: product planning

Q58 : The ‘product-development strategy’ is used to gain market share __________?

A: new products in new market B: current product in current market C: new products in current markets D: new products for new markets

Q59 : The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?

A: shallow strategy B: push strategy C: pull strategy D: bundle strategy

Q60 : In fourth level of customer value hierarchy, the marketer converts the expected products into __________?

A: expected products B: basic product C: augmented products D: potential product

Q61 : When all the customers have same preferences, the marketing strategy is classified as ___________?

A: mass marketing B: niche marketing C: individual marketing D: profitability marketing

Q62 : The target return pricing method is used by company’s selling for _________?

A: demand inelastic items B: specialty items C: public utilities D: slower moving items

Q63 : In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________?

A: Two-level channel B: Three-level channel C: One-level channel D: Zero-level channel

Q64 : The unit numbers permitted by channels for a typical customer in one single purchase is classified as _________?

A: shopper size B: lot size C: spatial size D: jobber size

Q65 : In the product hierarchy, the product variant or item is classified as __________?

A: class and line type B: need family type C: stock type D: stock keeping unit

Q66 : A game plan for achieving goals is called __________?

A: strategy B: objective C: management D: alliances

Q67 : The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?

A: low-quality trap B: fragile-market-share trap C: shallow-pockets trap D: price-war traps

Q68 : The problem arises in price cut when the customer’s assume that quality of product has become poor is called __________?

A: low-quality trap B: fragile-market-share trap C: shallow-pockets trap D: price-war traps

Q69 : The pricing technique according to which company charges it’s customers on the basis of prices competitors is classified as _________?

A: value pricing B: perceived pricing C: going rate pricing D: high low pricing

Q70 : The selling of the product’s price is set with the help of ________?

A: demand B: supply C: cost D: discount and allowance

Q71 : The rental car services and hotels sometime offer mutual discount is an example of ___________?

A: pricing collaborations B: transport alliances C: room service alliances D: special discounts

Q72 : The shopping goods that differs on the basis of services and features rather than price are classified as __________?

A: emergency shopping goods B: homogeneous shopping goods C: heterogeneous shopping goods D: impulse shopping goods

Q73 : The emergency, goods and impulse goods are the types of __________?

A: convenience goods B: shopping goods C: unsought goods D: specialty goods

Q74 : The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?

A: segment identification B: segment attractiveness C: solution based segmentation D: need based segmentation

Q75 : The total cost is divided by production level to calculate _________?

A: average costs B: fixed costs C: variable costs D: discounted costs

Q76 : Most of the time, the company’s specialized departments handle the ___________?

A: support activities B: primary activities C: financial activities D: supplying activities

Q77 : If the total cost is $70000 and the level of production is 30000 units then the average cost will be __________?

A: $2.33 B: $3.33 C: $4.33 D: $5.33

Q78 : The concept which refers how well the services or products are brought from company to customers is classified as __________?

A: customer training B: customer consulting C: ordering ease D: delivery

Q79 : The ‘operations, sales and services’ are the part of firm’s value chain _________?

A: marketing activities B: financial activities C: raw materials D: primary activities

Q80 : The manufacturer of physical products require channels that are ___________?

A: delivery channels B: service channels C: sales channel D: all of the above

Q81 : The people who seek products with functional or practical purposes are considered as _________?

A: makers B: destroyers C: non-makers D: non-destroyers

Q82 : The example of products include ________?

A: experiences and events B: information and ideas C: properties and organizations D: all of the above

Q83 : The techniques involved in promotional pricing are ________?

A: loss leader pricing B: cash rebates C: low interest pricing D: all of the above

Q84 : The differentiated marketing in comparison of undifferentiated marketing creates _______?

A: more total sales B: less total sales C: less total cost D: more total purchases

Q85 : The pricing technique is used by sellers that offer their products in the bundles only is classified as __________?

A: pure bundling pricing B: mix bundling pricing C: Two-part bundle pricing D: optional-feature pricing

Q86 : A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

A: guarantees B: warranties C: labeling D: packaging

Q87 : The group of products on the basis of tangibility and durability include ___________?

A: durable goods B: non-durable goods C: services D: all of the above

Q88 : The pricing technique according to which seller’s charge high prices every day and offer low prices on temporary basis is classified as __________?

A: high low pricing B: value pricing C: perceived pricing D: everyday low pricing

Q89 : The cost of products that fluctuate with the level of production are classified as ___________?

A: total costs B: augmented costs C: variable costs D: fixed costs

Q90 : The consumer’s primary motivation does not include _________?

A: ideals B: leadership C: achievement D: self-expression

Q91 : Activities in the value chain’s support are included __________?

A: procurement B: technology development C: infrastructure of firm D: all of the above

Q92 : The types of conflict that can occur in marketing channels of a product does not include _________?

A: vertical channel conflict B: horizontal channel conflict C: sealed channel conflict D: multi-channel conflict

Q93 : Considering accumulated production experience, the decreasing in average cost is classified as ___________?

A: experience curve B: learning curve C: observational curve D: both A and B

Q94 : The group of people who are self-sufficient and down-to-earth are considered as _________?

A: non-makers B: non-destroyers C: makers D: destroyers

Q95 : A written document that summarizes the marketing objectives and how to achieve them is called __________?

A: corporate plan B: strategic plan C: marketing plan D: marketing objective

Q96 : The people who express taste and independence are classified as ____________?

A: actualizes B: non-actualizes C: makers D: non-makers

Q97 : The functions of marketing channels such as storage, title and movement of goods, create flow of activity in __________?

A: forward direction B: backward direction C: leftward direction D: rightward direction

Q98 : The demand curve for the prestige goods slopes is __________?

A: upward B: downward C: leftward D: rightward

Q99 : The technique for product line length in which Company wants to add more product items in the present range is classified as _________?

A: line deepening B: line filling C: line stretching D: line consistency

Q100 : The ‘diversification strategy’ is used to gain market share in __________?

A: current product in current market B: new products for new markets C: new products in new market D: new products in current markets

Free Marketing MCQs Mock Test Online with Answers

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