Free Marketing MCQs Mock Test Online with Answers

Q1 : The young and impulsive people who seek excitement and variety can be the best __________?

A: innovators B: non-innovators C: experiences D: non-achievers

Q2 : The Company licenses to companies for producing its products is classified as ________?

A: service alliance B: product alliance C: logistic alliances D: pricing collaborations

Q3 : The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as __________?

A: uncontrollable returns B: controllable returns C: capital returns D: differential returns

Q4 : The technique which is not included in co-branding is _________?

A: retail co-branding B: wholesale co-branding C: joint-venture co-branding D: multiple-sponsor co-branding

Q5 : The ability of company to meet the product demands of each customer is classified as ___________?

A: mass effectivity B: mass customization C: consumption system D: mass productivity

Q6 : The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as _________?

A: demand chain planning B: supply chain planning C: predatory planning D: hybrid planning

Q7 : The form of countertrade in which seller receives some money and some goods for due payments is classified as _________?

A: offset B: buy back arrangement C: barter D: compensation deal

Q8 : Considering accumulated production experience, the decreasing in average cost is classified as ___________?

A: experience curve B: learning curve C: observational curve D: both A and B

Q9 : The pricing objective of company who is plagued with intense competition and overcapacity is ___________?

A: maximum market skimming B: maximum market share C: maximum current profit D: survival

Q10 : The narrowly defined consumer group seeking the mix of benefits in a segment is classified as _________?

A: niche B: individuals C: custom group D: costly customization

Q11 : All the stated terms and conditions for which the producers enfranchise all the other distributors are classified as _________?

A: conditions of sale B: territorial rights of distributor’s C: territorial rights of producers D: intensive policy

Q12 : The examples of non-durable goods are _________?

A: heterogeneous goods B: legal advisors C: shampoos and soaps D: machine tools and refrigerators

Q13 : The last divisional level for firm’s planning is __________?

A: planning at decision level B: planning at business level C: planning at corporate level D: planning at production level

Q14 : The planning system which manages human resources, manufacturing, raw material purchasing and cash flow in the form of network is classified as ________?

A: functional resource planning B: predatory resource planning C: enterprise resource planning D: hybrid resource planning

Q15 : The group of people who are self-sufficient and down-to-earth are considered as _________?

A: non-makers B: non-destroyers C: makers D: destroyers

Q16 : The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as ____________?

A: unsought goods B: specialty goods C: convenience goods D: shopping goods

Q17 : The guarantees of products by its manufacturers and offer payment terms are classified as _________?

A: price policy B: distribution policy C: conditions of sale D: territorial rights

Q18 : In the supply chain view, the destination point of the company is _____________?

A: sales agents B: markets C: broker firms D: escalator

Q19 : v Considering marketing channels, the examples of facilitators are __________?

A: sales agents B: wholesalers C: independent warehouses D: retailers

Q20 : The pricing technique according to which seller’s charge high prices every day and offer low prices on temporary basis is classified as __________?

A: high low pricing B: value pricing C: perceived pricing D: everyday low pricing

Q21 : All the activities that define the target markets and potential customer’s is the part of _________?

A: customer relationship management B: the strategic management process C: customer acquisition process D: the new-offering process

Q22 : The ‘market-penetration strategy’ is used to gain market share in __________?

A: current product in current market B: current products in new market C: new products for new markets D: new products in new market

Q23 : The reduction in price awarded to customers who buy products in large volumes is classified as __________? 0

A: non-functional discount B: discount C: quantity discount D: descriptive discount

Q24 : The techniques involved in promotional pricing are ________?

A: loss leader pricing B: cash rebates C: low interest pricing D: all of the above

Q25 : The marketing strategy in which a firm sells different segments and offers different product is classified as __________?

A: individual marketing B: differentiated marketing C: mass marketing D: niche marketing

Q26 : The target return pricing method is used by company’s selling for _________?

A: demand inelastic items B: specialty items C: public utilities D: slower moving items

Q27 : The kind of industry in which sellers of commodities such as paper, fertilizer and steel is classified as ________?

A: every day competitive industry B: oligopolistic industry C: monopolistic industry D: pure competition industry

Q28 : The effective segmentation criteria does not include _________?

A: measureable B: accessible and substantial C: actionable and differential D: loyalty and switching patterns

Q29 : If the demand for the product does not change with the small change in price then the demand is said to be ________?

A: interactive B: augmented C: elastic D: inelastic

Q30 : The conflict that can occur between two channels which operate at same level is classified as __________? 0

A: vertical channel conflict B: horizontal channel conflict C: sealed channel conflict D: multi-channel conflict

Q31 : The planning of marketing tactics, merchandising and customer services is the part of ___________?

A: strategic marketing plan B: market opportunities C: tactical marketing plan D: firm’s financial plan

Q32 : The repair items and operating supplies are classified as the types of

A: supplies and business services B: capital items C: materials and parts D: None of above

Q33 : The system states the way, which users use the products and its related services is classified as __________?

A: product classification system B: consumption system C: customer value system D: product differentiation system

Q34 : The Company is able to respond customers by customizing market offering on one to one basis is classified as _________?

A: mass customization B: individual empowerment C: super segments D: customaries

Q35 : The first step in the procedure of setting the price is to _________?

A: analyzing prices of competitor’s B: estimating costs C: determining demand D: select pricing objective

Q36 : The total number of product items included in the product mix is classified as ______

A: depth of product mix B: consistency of product mix C: width of product mix D: length of product mix

Q37 : The two ways in which a Company lengthens its carrying product line are __________?

A: line consistency and depth B: average widening C: line widening D: line filling and stretching

Q38 : The set of segments which share some profitable similarities are classified as ________?

A: micro segment B: niche segments C: super segments D: similar segments

Q39 : The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as ___________?

A: markup pricing B: target return pricing C: target return costing D: markup costing

Q40 : The kind of convenience goods that are purchased by consumers for an urgent need are classified as __________?

A: homogeneous goods B: emergency goods C: impulse goods D: staples

Q41 : The intensive distribution strategy works well for the products such as ___________?

A: designer apparels B: heavy machinery C: real estate D: soft drinks and snacks

Q42 : The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?

A: push strategy B: pull strategy C: bundle strategy D: shallow strategy

Q43 : The conflict that can occur between two marketing channels operate at different levels is classified as ________?

A: vertical channel conflict B: horizontal channel conflict C: sealed channel conflict D: multi-channel conflict

Q44 : The distribution strategy which leads to limited number of intermediaries is classified as

A: exclusive distribution B: descriptive distribution C: intensive distribution D: selective distribution

Q45 : The pricing technique uses by companies for the products having optional services and features is classified as _________?

A: product line pricing B: Two-part pricing C: by-product pricing D: optional-feature pricing

Q46 : The service outputs produced by the customers are ________?

A: lot size B: spatial convenience C: waiting and delivery time D: all of the above

Q47 : A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

A: guarantees B: warranties C: labeling D: packaging

Q48 : The potential and attractive target market are classified as __________?

A: traditionalist B: savvy shoppers C: overwhelmed D: non-enthusiast

Q49 : The example of vertical channel conflict between intermediary channels is

A: conflict between wholesaler and retailer B: conflict between two retailers C: conflict between two suppliers D: conflict between more than two sales agents

Q50 : In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________?

A: merchants B: agents C: facilitators D: terminators

Q51 : In the product hierarchy, the product classes that help in satisfying core needs are considered as ___________?

A: product line B: product class C: need family D: product family

Q52 : The form of countertrade in which buyer’s and seller’s exchange goods without involving any third party is classified as _________?

A: barter B: compensation deal C: offset D: buy back arrangement

Q53 : The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as _________?

A: non-predatory pricing B: predatory pricing C: descriptive pricing D: augmented pricing

Q54 : The average waiting time of customer’s to receive receipts of goods bought are classified as _______?

A: jobber time B: spatial time C: delivery time D: lot time

Q55 : The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?

A: service quality shoppers B: price value customers C: affinity customers D: interactive customers

Q56 : The pricing technique according to which company charges it’s customers on the basis of prices competitors is classified as _________?

A: value pricing B: perceived pricing C: going rate pricing D: high low pricing

Q57 : The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?

A: service ⁄ quality shoppers B: price ⁄ value customers C: affinity customers D: interactive customers

Q58 : The sum of variable costs and fixed costs is classified as _______?

A: fixed costs B: total costs C: augmented costs D: variable costs

Q59 : Activities in the value chain’s support are included __________?

A: procurement B: technology development C: infrastructure of firm D: all of the above

Q60 : The strategic plan to carry activities for profitable business unit is the activity of _________?

A: business unit level B: division level C: decision level D: corporate level

Q61 : The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?

A: shallow strategy B: push strategy C: pull strategy D: bundle strategy

Q62 : The long lasting products that facilitate the development of the finished product is classified as ___________? 0

A: capital items B: natural items C: farm items D: heterogeneous items

Q63 : Considering the Dutch auctions, the technique in which the auctioneer lower the announced price till bidder accepts price is used in situation of ________?

A: One seller, many buyers B: One buyer, many sellers C: many sellers, many buyers D: None of above

Q64 : The Company’s core business process includes __________?

A: customer acquisition process B: market sensing process C: CRM process D: all of the above

Q65 : The set of all goods or services that are offered for sale by a specific buyer is classified as ________?

A: product assortment B: product mix C: product system D: both A and B

Q66 : If the fixed cost is $18000 and the variable cost is $16000 then the total cost is _________?

A: $18,000 B: $16,000 C: $340,000 D: $34,000

Q67 : The pricing technique used by sellers while selling individual products in bundles is _______?

A: optional-feature pricing B: pure bundling pricing C: mixed bundling pricing D: pure bundling pricing

Q68 : The grouping of customer’s on the basis of similar needs in solving specific problem is considered as ________?

A: solution based segmentation B: need based segmentation C: segment identification D: segment attractiveness

Q69 : The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as __________?

A: line consistency B: line stretching C: line filling D: line depth

Q70 : The group of products on the basis of tangibility and durability include ___________?

A: durable goods B: non-durable goods C: services D: all of the above

Q71 : The fundamental level of customer’s value hierarchy is ___________?

A: durable goods B: no durable goods C: core benefit D: basic product

Q72 : The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________? 0

A: pull strategy B: bundle strategy C: shallow strategy D: push strategy

Q73 : The examples of farm products included __________?

A: fish and lumber B: iron ore C: wheat, cotton, fruits D: crude petroleum

Q74 : If the desired return on sales is 70% and the markup price is $65 then the unit cost will be ___________?

A: $30.00 B: $25.50 C: $19.50 D: $22.50

Q75 : The desired return is subtracted from 1 and is divided by unit cost to calculate __________?

A: markup demand B: unit cost C: markup cost D: markup price

Q76 : The young and impulsive people who seek excitement and variety can be the best _________?

A: innovators B: non-innovators C: experiences D: non-achievers

Q77 : All the items including in product line that share more than one form of particular products are classified as ___________?

A: factor of durability B: factor of performance C: product type D: item

Q78 : According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?

A: product line B: product class C: need family D: product family

Q79 : The group of products includes the recognized product family in the product hierarchy is classified as __________?

A: product line B: product class C: need family D: product family

Q80 : The concept which refers how much the process of order placement is easy is classified as __________?

A: ordering ease B: delivery C: customer training D: customer consulting

Q81 : The types of conflict that can occur in marketing channels of a product does not include _________?

A: vertical channel conflict B: horizontal channel conflict C: sealed channel conflict D: multi-channel conflict

Q82 : The consumers who are used to buy only brand all the time are classified as _________?

A: shifting loyal B: hard-core loyal C: split loyal D: switchers

Q83 : The structure, policies and corporate culture to change business environment are called __________?

A: organization B: company C: conglomerate D: diversified market

Q84 : The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as _________?

A: thinkers B: non-thinkers C: motivators D: non-motivators

Q85 : In the value creation, ‘choosing the value’ phase includes _________?

A: segmentation B: targeting C: positioning D: all of the above

Q86 : The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as _________?

A: push pricing strategy B: market penetration pricing C: market skimming pricing D: quality leadership pricing

Q87 : The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as _________?

A: non-functional discount B: functional discount C: quantity discount D: descriptive discount

Q88 : The reduction of price awarded to the customers who pay their bills promptly is classified as ________?

A: non-functional discount B: discount C: quantity discount D: descriptive discount

Q89 : The process of creating ‘Value Proposition’ is considered as __________?

A: segment profitability B: acid test segments C: acid test segments D: marketing mix

Q90 : The technique for product line length in which Company wants to add more product items in the present range is classified as _________?

A: line deepening B: line filling C: line stretching D: line consistency

Q91 : The consumers who shift loyalty status from one brand to another are classified as ________?

A: shifting loyal B: hard-core loyal C: split loyal D: switchers

Q92 : The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of ________?

A: one-level channel B: Zero-level channel C: Two-level channel D: Three-level channel

Q93 : The shopping goods that are similar in quality and have different prices to justify the comparisons of shopping goods are classified as ____________?

A: homogeneous shopping goods B: heterogeneous shopping goods C: impulse shopping goods D: emergency shopping goods

Q94 : On The Christmas and Easter, lower prices pricing techniques are classified as _______?

A: cash rebates B: special customer pricing C: loss leader pricing D: special event pricing

Q95 : The five forces model of Michael Porter determines the attractiveness in long-run does not include _________?

A: threat of new entrants B: threat of rivalry C: threat of substitute products D: opportunity to alliance

Q96 : The ease of fixing the flaw or malfunction of the product is classified as _________?

A: differentiability B: repair-ability C: conformability D: perform-ability

Q97 : The amusement parks charge less to school trips, is an example of ___________?

A: channel pricing B: customer segment pricing C: product form pricing D: image pricing

Q98 : In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?

A: product line B: product class C: need family D: product family

Q99 : The kind of shoppers that care of their spending and buying products wisely are classified as __________?

A: affinity customers B: interactive customers C: service ⁄ quality shoppers D: price ⁄ value customers

Q100 : The floor of the product’s price is set with the help of __________?

A: supply B: cost C: discount and allowance D: demand

Free Marketing MCQs Mock Test Online with Answers

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