Free Marketing MCQs Mock Test Online with Answers

Prepare for your exams with our free Marketing mock test. This online quiz includes repeated MCQs with answers from real exam papers. It covers topics such as branding, consumer behaviour, advertising, and market research. Practise anytime, check your score instantly, and get ready to perform well in your Marketing exams.

⏱️: 90:00
✔️ Correct: 0 | ❌ Wrong: 0
Q1 : The young and impulsive people who seek excitement and variety can be the best __________?
Q2 : The Company licenses to companies for producing its products is classified as ________?
Q3 : The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as __________?
Q4 : The technique which is not included in co-branding is _________?
Q5 : The ability of company to meet the product demands of each customer is classified as ___________?
Q6 : The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as _________?
Q7 : The form of countertrade in which seller receives some money and some goods for due payments is classified as _________?
Q8 : Considering accumulated production experience, the decreasing in average cost is classified as ___________?
Q9 : The pricing objective of company who is plagued with intense competition and overcapacity is ___________?
Q10 : The narrowly defined consumer group seeking the mix of benefits in a segment is classified as _________?
Q11 : All the stated terms and conditions for which the producers enfranchise all the other distributors are classified as _________?
Q12 : The examples of non-durable goods are _________?
Q13 : The last divisional level for firm’s planning is __________?
Q14 : The planning system which manages human resources, manufacturing, raw material purchasing and cash flow in the form of network is classified as ________?
Q15 : The group of people who are self-sufficient and down-to-earth are considered as _________?
Q16 : The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as ____________?
Q17 : The guarantees of products by its manufacturers and offer payment terms are classified as _________?
Q18 : In the supply chain view, the destination point of the company is _____________?
Q19 : v Considering marketing channels, the examples of facilitators are __________?
Q20 : The pricing technique according to which seller’s charge high prices every day and offer low prices on temporary basis is classified as __________?
Q21 : All the activities that define the target markets and potential customer’s is the part of _________?
Q22 : The ‘market-penetration strategy’ is used to gain market share in __________?
Q23 : The reduction in price awarded to customers who buy products in large volumes is classified as __________? 0
Q24 : The techniques involved in promotional pricing are ________?
Q25 : The marketing strategy in which a firm sells different segments and offers different product is classified as __________?
Q26 : The target return pricing method is used by company’s selling for _________?
Q27 : The kind of industry in which sellers of commodities such as paper, fertilizer and steel is classified as ________?
Q28 : The effective segmentation criteria does not include _________?
Q29 : If the demand for the product does not change with the small change in price then the demand is said to be ________?
Q30 : The conflict that can occur between two channels which operate at same level is classified as __________? 0
Q31 : The planning of marketing tactics, merchandising and customer services is the part of ___________?
Q32 : The repair items and operating supplies are classified as the types of
Q33 : The system states the way, which users use the products and its related services is classified as __________?
Q34 : The Company is able to respond customers by customizing market offering on one to one basis is classified as _________?
Q35 : The first step in the procedure of setting the price is to _________?
Q36 : The total number of product items included in the product mix is classified as ______
Q37 : The two ways in which a Company lengthens its carrying product line are __________?
Q38 : The set of segments which share some profitable similarities are classified as ________?
Q39 : The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as ___________?
Q40 : The kind of convenience goods that are purchased by consumers for an urgent need are classified as __________?
Q41 : The intensive distribution strategy works well for the products such as ___________?
Q42 : The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?
Q43 : The conflict that can occur between two marketing channels operate at different levels is classified as ________?
Q44 : The distribution strategy which leads to limited number of intermediaries is classified as
Q45 : The pricing technique uses by companies for the products having optional services and features is classified as _________?
Q46 : The service outputs produced by the customers are ________?
Q47 : A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
Q48 : The potential and attractive target market are classified as __________?
Q49 : The example of vertical channel conflict between intermediary channels is
Q50 : In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________?
Q51 : In the product hierarchy, the product classes that help in satisfying core needs are considered as ___________?
Q52 : The form of countertrade in which buyer’s and seller’s exchange goods without involving any third party is classified as _________?
Q53 : The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as _________?
Q54 : The average waiting time of customer’s to receive receipts of goods bought are classified as _______?
Q55 : The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?
Q56 : The pricing technique according to which company charges it’s customers on the basis of prices competitors is classified as _________?
Q57 : The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?
Q58 : The sum of variable costs and fixed costs is classified as _______?
Q59 : Activities in the value chain’s support are included __________?
Q60 : The strategic plan to carry activities for profitable business unit is the activity of _________?
Q61 : The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?
Q62 : The long lasting products that facilitate the development of the finished product is classified as ___________? 0
Q63 : Considering the Dutch auctions, the technique in which the auctioneer lower the announced price till bidder accepts price is used in situation of ________?
Q64 : The Company’s core business process includes __________?
Q65 : The set of all goods or services that are offered for sale by a specific buyer is classified as ________?
Q66 : If the fixed cost is $18000 and the variable cost is $16000 then the total cost is _________?
Q67 : The pricing technique used by sellers while selling individual products in bundles is _______?
Q68 : The grouping of customer’s on the basis of similar needs in solving specific problem is considered as ________?
Q69 : The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as __________?
Q70 : The group of products on the basis of tangibility and durability include ___________?
Q71 : The fundamental level of customer’s value hierarchy is ___________?
Q72 : The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________? 0
Q73 : The examples of farm products included __________?
Q74 : If the desired return on sales is 70% and the markup price is $65 then the unit cost will be ___________?
Q75 : The desired return is subtracted from 1 and is divided by unit cost to calculate __________?
Q76 : The young and impulsive people who seek excitement and variety can be the best _________?
Q77 : All the items including in product line that share more than one form of particular products are classified as ___________?
Q78 : According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?
Q79 : The group of products includes the recognized product family in the product hierarchy is classified as __________?
Q80 : The concept which refers how much the process of order placement is easy is classified as __________?
Q81 : The types of conflict that can occur in marketing channels of a product does not include _________?
Q82 : The consumers who are used to buy only brand all the time are classified as _________?
Q83 : The structure, policies and corporate culture to change business environment are called __________?
Q84 : The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as _________?
Q85 : In the value creation, ‘choosing the value’ phase includes _________?
Q86 : The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as _________?
Q87 : The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as _________?
Q88 : The reduction of price awarded to the customers who pay their bills promptly is classified as ________?
Q89 : The process of creating ‘Value Proposition’ is considered as __________?
Q90 : The technique for product line length in which Company wants to add more product items in the present range is classified as _________?
Q91 : The consumers who shift loyalty status from one brand to another are classified as ________?
Q92 : The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of ________?
Q93 : The shopping goods that are similar in quality and have different prices to justify the comparisons of shopping goods are classified as ____________?
Q94 : On The Christmas and Easter, lower prices pricing techniques are classified as _______?
Q95 : The five forces model of Michael Porter determines the attractiveness in long-run does not include _________?
Q96 : The ease of fixing the flaw or malfunction of the product is classified as _________?
Q97 : The amusement parks charge less to school trips, is an example of ___________?
Q98 : In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?
Q99 : The kind of shoppers that care of their spending and buying products wisely are classified as __________?
Q100 : The floor of the product’s price is set with the help of __________?