Free Marketing MCQs Mock Test Online with Answers

Q1 : The capital items include _____________?

A: component parts and materials B: equipment and installations C: maintenance and repair items D: operating supplies

Q2 : If the desired return on sales is 70% and the markup price is $65 then the unit cost will be ___________?

A: $30.00 B: $25.50 C: $19.50 D: $22.50

Q3 : The ‘chain of value’ identifies _________?

A: Four primary activities B: Five primary activities C: Six primary activities D: Seven primary activities

Q4 : The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________?

A: reduction of discounts B: unbundling C: delayed quotation pricing D: escalator clauses

Q5 : The sum of variable costs and fixed costs is classified as _______?

A: fixed costs B: total costs C: augmented costs D: variable costs

Q6 : The measure of expected life of any product under stressful conditions is classified as ________?

A: durability B: performance quality C: reliability D: conformance quality

Q7 : The selling practice of companies in which company charges two or more prices without any difference in costs is classified as __________?

A: price functionality B: price leadership C: price rebates D: price discrimination

Q8 : The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as __________?

A: line consistency B: line stretching C: line filling D: line depth

Q9 : The price discrimination in which the seller charges different prices for different classes for buyers is classified as ___________?

A: fourth-degree discrimination B: second-degree price discrimination C: first-degree price discrimination D: third-degree discrimination

Q10 : The differentiated marketing in comparison of undifferentiated marketing creates _______?

A: more total sales B: less total sales C: less total cost D: more total purchases

Q11 : The strategic plan to carry activities for profitable business unit is the activity of _________?

A: business unit level B: division level C: decision level D: corporate level

Q12 : The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as _________?

A: target profit pricing B: break-even pricing C: perceived value pricing D: target return pricing

Q13 : The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as ___________?

A: markup pricing B: target return pricing C: target return costing D: markup costing

Q14 : The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?

A: differentiated marketing B: undifferentiated marketing C: mass marketing D: both A and C

Q15 : The goods that enter completely into manufacturing of the product are classified as ____________?

A: supplies services B: materials and parts C: capital items D: business services

Q16 : The system states the way, which users use the products and its related services is classified as __________?

A: product classification system B: consumption system C: customer value system D: product differentiation system

Q17 : The ‘core competency’ does not consider _________?

A: source of competitive advantage B: perceived benefits C: variety of markets D: easy imitation

Q18 : In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as ___________?

A: facilitators B: terminators C: merchants D: agents

Q19 : The set of all goods or services that are offered for sale by a specific buyer is classified as ________?

A: product assortment B: product mix C: product system D: both A and B

Q20 : The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as _________?

A: non-predatory pricing B: predatory pricing C: descriptive pricing D: augmented pricing

Q21 : The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?

A: acid test B: profitability test C: product positioning strategy D: segment attractiveness

Q22 : The manufacturer of physical products require channels that are ___________?

A: delivery channels B: service channels C: sales channel D: all of the above

Q23 : The pricing technique is used by sellers that offer their products in the bundles only is classified as __________?

A: pure bundling pricing B: mix bundling pricing C: Two-part bundle pricing D: optional-feature pricing

Q24 : The unit numbers permitted by channels for a typical customer in one single purchase is classified as _________?

A: shopper size B: lot size C: spatial size D: jobber size

Q25 : The VALS segmentation framework dimension ‘consumer resources’ is classified as ________?

A: the stretch dimension B: the strength dimension C: the horizontal dimension D: the vertical dimension

Q26 : While considering marketing channels, the examples of agents are _________?

A: retailers and wholesalers B: sales agents and brokers C: transportation companies D: independent warehouses

Q27 : The process of defining the focus of selling to potential market is called __________?

A: strategic market definition B: financial market definition C: target market definition D: business analysis definition

Q28 : The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as ____________?

A: unsought goods B: specialty goods C: convenience goods D: shopping goods

Q29 : The short term goods and services that are used to facilitate the management of finished product are classified as __________?

A: component parts and materials B: installations C: equipment D: supplies and business services

Q30 : The examples of natural products include ___________?

A: cotton and jute B: fruits and vegetables C: wheat and livestock D: iron ore and lumber

Q31 : The concept which refers how well the services or products are brought from company to customers is classified as __________?

A: customer training B: customer consulting C: ordering ease D: delivery

Q32 : All the activities that define the target markets and potential customer’s is the part of _________?

A: customer relationship management B: the strategic management process C: customer acquisition process D: the new-offering process

Q33 : The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?

A: bundle strategy B: shallow strategy C: push strategy D: pull strategy

Q34 : The pricing technique used by sellers while selling individual products in bundles is _______?

A: optional-feature pricing B: pure bundling pricing C: mixed bundling pricing D: pure bundling pricing

Q35 : The pricing technique in which the buyers place an order within 20 minutes after watching the paid ad on TV is classified as ___________?

A: season pricing B: emergency pricing C: channel pricing D: time pricing

Q36 : The reduction in price awarded to customers who buy products in large volumes is classified as ________?

A: unbundling B: delayed quotation pricing C: reduction of discounts D: reduction of discounts

Q37 : In the supply chain view, the destination point of the company is _____________?

A: sales agents B: markets C: broker firms D: escalator

Q38 : The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________? 0

A: pull strategy B: bundle strategy C: shallow strategy D: push strategy

Q39 : The groups in which industrial goods can be classified are __________?

A: capital items B: business supply or service C: materials and parts D: all of the above

Q40 : The example of vertical channel conflict between intermediary channels is

A: conflict between wholesaler and retailer B: conflict between two retailers C: conflict between two suppliers D: conflict between more than two sales agents

Q41 : The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?

A: service ⁄ quality shoppers B: price ⁄ value customers C: affinity customers D: interactive customers

Q42 : The hard core loyal helps company to identify its product _________?

A: strengths B: weaknesses C: loyalty D: competitor’s brands

Q43 : A written document that summarizes the marketing objectives and how to achieve them is called __________?

A: corporate plan B: strategic plan C: marketing plan D: marketing objective

Q44 : In fifth level of customer value hierarchy, the marketer converts the augmented products into _________?

A: expected products B: basic product C: augmented products D: potential product

Q45 : The price increasing technique in which customers are asked to pay today’s price as well as inflation increased before delivery of goods is classified as ___________?

A: escalator clauses B: reduction of discounts C: unbundling D: delayed quotation pricing

Q46 : The ice-cream brand sell their same serving of ice-cream at different locations depend on from where you can buy, is an example of ___________?

A: location pricing B: channel pricing C: customer segment pricing D: product-form pricing

Q47 : According to VALS framework, the consumer’s dimension groups with lower resources does not include ________?

A: makers B: survivors C: thinkers D: believers

Q48 : The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of ________?

A: one-level channel B: Zero-level channel C: Two-level channel D: Three-level channel

Q49 : The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?

A: vertical channel conflict B: horizontal channel conflict C: sealed channel conflict D: multi-channel conflict

Q50 : All the items including in product line that share more than one form of particular products are classified as ___________?

A: factor of durability B: factor of performance C: product type D: item

Q51 : The gathered and acted upon information about the market and its offerings is the part of _________?

A: the market-sensing process B: the customer acquisition process C: the fulfill management process D: the new-offering process

Q52 : The average waiting time of customer’s to receive receipts of goods bought are classified as _______?

A: jobber time B: spatial time C: delivery time D: lot time

Q53 : The group of people who are self-sufficient and down-to-earth are considered as _________?

A: non-makers B: non-destroyers C: makers D: destroyers

Q54 : The low prices of shoes for marathon participating athletes is an example of __________?

A: special customer pricing B: special event pricing C: loss leader pricing D: cash rebates

Q55 : Considering the Dutch auctions, the technique in which the potential auctioneer offers the lowest to compete, is used in situation of __________?

A: One seller, many buyers B: One buyer, many sellers C: many sellers, many buyers D: one buyer, one seller

Q56 : The group of products includes the recognized product family in the product hierarchy is classified as __________?

A: product line B: product class C: need family D: product family

Q57 : The kind of shoppers that care of their spending and buying products wisely are classified as __________?

A: affinity customers B: interactive customers C: service ⁄ quality shoppers D: price ⁄ value customers

Q58 : The levels involve in marketing plan are __________?

A: strategic level B: tactical level C: organizational level D: both A and B

Q59 : The ‘market-penetration strategy’ is used to gain market share in __________?

A: current product in current market B: current products in new market C: new products for new markets D: new products in new market

Q60 : The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of ________?

A: single product concentration B: mass customization C: product specialization D: market specialization

Q61 : The functions of marketing channels such as storage, title and movement of goods, create flow of activity in __________?

A: forward direction B: backward direction C: leftward direction D: rightward direction

Q62 : The people who don’t have to spend much on products are considered as ________?

A: savvy shoppers B: non-savvy shoppers C: enthusiast D: non-enthusiast

Q63 : The pricing strategy uses by companies, operating in price sensitive market is classified as ___________?

A: market penetration pricing B: market skimming pricing C: quality leadership pricing D: push pricing strategy

Q64 : On The Christmas and Easter, lower prices pricing techniques are classified as _______?

A: cash rebates B: special customer pricing C: loss leader pricing D: special event pricing

Q65 : The examples of durable goods are __________?

A: heterogeneous goods B: legal advisors C: shampoos and soaps D: machine tools and refrigerators

Q66 : The degree in which manufactured units are identical and meet the specification given by customers is classified as ____________?

A: reliability B: durability C: performance quality D: conformance quality

Q67 : The costs of products that do not fluctuate with the level of production are classified as _________?

A: quality costs B: augmented costs C: variable costs D: fixed costs

Q68 : The two ways in which a Company lengthens its carrying product line are __________?

A: line consistency and depth B: average widening C: line widening D: line filling and stretching

Q69 : The factor which does not lead in product price increasing is _________?

A: cost inflation B: over demand C: anticipatory pricing D: predatory pricing

Q70 : The long lasting products that facilitate the development of the finished product is classified as ___________? 0

A: capital items B: natural items C: farm items D: heterogeneous items

Q71 : A game plan for achieving goals is called __________?

A: strategy B: objective C: management D: alliances

Q72 : The intensive distribution strategy works well for the products such as ___________?

A: designer apparels B: heavy machinery C: real estate D: soft drinks and snacks

Q73 : The young and impulsive people who seek excitement and variety can be the best __________?

A: innovators B: non-innovators C: experiences D: non-achievers

Q74 : The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as _________?

A: demand chain planning B: supply chain planning C: predatory planning D: hybrid planning

Q75 : The service outputs produced by the customers are ________?

A: lot size B: spatial convenience C: waiting and delivery time D: all of the above

Q76 : The kind of convenience goods that are purchased by consumers on regular basis are classified as __________?

A: homogeneous goods B: emergency goods C: impulse goods D: staples

Q77 : The kind of industry in which sellers of commodities such as paper, fertilizer and steel is classified as ________?

A: every day competitive industry B: oligopolistic industry C: monopolistic industry D: pure competition industry

Q78 : The passive people who are very concerned about their favorite brands are considered as _________?

A: survivors B: non-survivors C: destroyers D: makers

Q79 : The consumers who buy branded products are classified as _________?

A: non-switchers B: switchers C: non-shifting loyal D: shifting loyal

Q80 : The organizational levels in a Company are ___________?

A: Two B: Three C: Four D: Five

Q81 : The five forces model of Michael Porter determines the attractiveness in long-run does not include _________?

A: threat of new entrants B: threat of rivalry C: threat of substitute products D: opportunity to alliance

Q82 : The price discrimination in which same product is charged differently at different places even though cost of offering the product is exactly same is known as ________?

A: customer segment pricing B: product-form pricing C: location pricing D: channel pricing

Q83 : The building of understanding, individual customer offerings and deeper relationships is the part of ____________?

A: customer acquisition process B: the new-offering process C: customer relationship management D: the strategic management process

Q84 : In third level of customer value hierarchy, the marketer creates the basic products into ___________?

A: expected products B: basic product C: augmented products D: potential product

Q85 : The potential and attractive target market are classified as __________?

A: traditionalist B: savvy shoppers C: overwhelmed D: non-enthusiast

Q86 : The process of creating ‘Value Proposition’ is considered as __________?

A: segment profitability B: acid test segments C: acid test segments D: marketing mix

Q87 : Services provided by marketing channels to their customer in a collective way is classified as _____________?

A: functional integration B: product integration C: channel integration D: location integration

Q88 : The network of specific suppliers and distributors to create superior value is called __________?

A: supply chain B: value chain C: product chain D: marketing chain

Q89 : Most of the time, the company’s specialized departments handle the ___________?

A: support activities B: primary activities C: financial activities D: supplying activities

Q90 : The examples of non-durable goods are _________?

A: heterogeneous goods B: legal advisors C: shampoos and soaps D: machine tools and refrigerators

Q91 : The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?

A: product mix pricing B: line stretching pricing C: line filling pricing D: line deepening pricing

Q92 : The pricing objective of company who is plagued with intense competition and overcapacity is ___________?

A: maximum market skimming B: maximum market share C: maximum current profit D: survival

Q93 : The marketing strategy in which a firm sells different segments and offers different product is classified as __________?

A: individual marketing B: differentiated marketing C: mass marketing D: niche marketing

Q94 : The fundamental level of customer’s value hierarchy is ___________?

A: durable goods B: no durable goods C: core benefit D: basic product

Q95 : The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as _________?

A: push pricing strategy B: market penetration pricing C: market skimming pricing D: quality leadership pricing

Q96 : The particular set of marketing channels employed by company is classified as _________?

A: marketing channel system B: predatory channel system C: discount channel system D: quotation channel system

Q97 : The set of interdependent channels that participate in the process of availability of product is classified as __________?

A: over demand channels B: marketing channels C: functional channels D: quotation channels

Q98 : The network of company’s suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as ____________?

A: hybrid network B: value network C: functional network D: predatory network

Q99 : The narrowly defined consumer group seeking the mix of benefits in a segment is classified as _________?

A: niche B: individuals C: custom group D: costly customization

Q100 : The total features of the product functions, looks and features is classified as ___________?

A: differential returns B: uncontrollable returns C: controllable returns D: design

Free Marketing MCQs Mock Test Online with Answers

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