Free Marketing MCQs Mock Test Online with Answers

Q1 : The kind of convenience goods that are purchased by consumers for an urgent need are classified as __________?

A: homogeneous goods B: emergency goods C: impulse goods D: staples

Q2 : The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as _________?

A: demand chain planning B: supply chain planning C: predatory planning D: hybrid planning

Q3 : The selling practice of companies in which company charges two or more prices without any difference in costs is classified as __________?

A: price functionality B: price leadership C: price rebates D: price discrimination

Q4 : The ways in which channel alternatives differ from each other are __________?

A: number of intermediaries B: types of intermediaries C: responsibilities of channel members D: all of the above

Q5 : If the unit cost is $25 and the desired return on sales is 60% then the markup price is _________?

A: $62.50 B: $65.50 C: $69.50 D: $75.50

Q6 : The sophisticated and active people with high self-esteem are classified as _________? 0

A: non-innovators B: innovators C: non-achievers D: innovators

Q7 : The group of related items in a large variety that performs tasks in compatible manner is classified as __________?

A: product mix B: product system C: product assortment D: family and line of product

Q8 : The ‘core competency’ does not consider _________?

A: source of competitive advantage B: perceived benefits C: variety of markets D: easy imitation

Q9 : The group of products on the basis of tangibility and durability include ___________?

A: durable goods B: non-durable goods C: services D: all of the above

Q10 : The first step in the procedure of setting the price is to _________?

A: analyzing prices of competitor’s B: estimating costs C: determining demand D: select pricing objective

Q11 : The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as __________?

A: exclusive distribution B: descriptive distribution C: intensive distribution D: selective distribution

Q12 : The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as __________?

A: uncontrollable returns B: controllable returns C: capital returns D: differential returns

Q13 : In the supply chain view, the destination point of the company is _____________?

A: sales agents B: markets C: broker firms D: escalator

Q14 : Most of the time, the company’s specialized departments handle the ___________?

A: support activities B: primary activities C: financial activities D: supplying activities

Q15 : The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as _________?

A: target profit pricing B: break-even pricing C: perceived value pricing D: target return pricing

Q16 : The building of understanding, individual customer offerings and deeper relationships is the part of ____________?

A: customer acquisition process B: the new-offering process C: customer relationship management D: the strategic management process

Q17 : In fourth level of customer value hierarchy, the marketer converts the expected products into __________?

A: expected products B: basic product C: augmented products D: potential product

Q18 : On The Christmas and Easter, lower prices pricing techniques are classified as _______?

A: cash rebates B: special customer pricing C: loss leader pricing D: special event pricing

Q19 : The price of product is subtracted from variable cost than divided by fixed cost for calculation is __________?

A: unit cost B: break-even volume C: target return price D: target return cost

Q20 : If the fixed cost is $45000, units sold are 60000 and the variable cost is $25 then the unit cost will be __________?

A: $33.75 B: $30.75 C: $25.75 D: $28.75

Q21 : The conflict that can occur between two channels which operate at same level is classified as __________? 0

A: vertical channel conflict B: horizontal channel conflict C: sealed channel conflict D: multi-channel conflict

Q22 : All the activities that define the target markets and potential customer’s is the part of _________?

A: customer relationship management B: the strategic management process C: customer acquisition process D: the new-offering process

Q23 : The pricing technique in which variable fee is charged with a fixed fee, are classified as _______?

A: product line pricing B: Two-part pricing C: by-product pricing D: optional-feature pricing

Q24 : In marketing channels, the channel level of company selling its products only through retailers is classified as __________?

A: Two-level channel B: Three-level channel C: One-level channel D: Zero-level channel

Q25 : The type of goods that are tangible in nature and can be consumed in few uses are classified as __________?

A: durable goods B: non-durable goods C: services D: augmented goods

Q26 : The costs of products that do not fluctuate with the level of production are classified as _________?

A: quality costs B: augmented costs C: variable costs D: fixed costs

Q27 : The last divisional level for firm’s planning is __________?

A: planning at decision level B: planning at business level C: planning at corporate level D: planning at production level

Q28 : The system in which company creates partnerships with different channels to deliver their market offering is classified as ________?

A: functional network B: predatory network C: hybrid network D: value network

Q29 : The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as ___________?

A: mix branding B: optional branding C: ingredient branding D: line fill branding

Q30 : The examples of durable goods are __________?

A: heterogeneous goods B: legal advisors C: shampoos and soaps D: machine tools and refrigerators

Q31 : The system states the way, which users use the products and its related services is classified as __________?

A: product classification system B: consumption system C: customer value system D: product differentiation system

Q32 : When all the customers have same preferences, the marketing strategy is classified as ___________?

A: mass marketing B: niche marketing C: individual marketing D: profitability marketing

Q33 : The consumers who remain loyal to two or three brands are classified as _______?

A: split loyal B: switchers C: shifting loyal D: hard-core loyal

Q34 : The second phase of value creation sequence is _________?

A: providing the value B: choosing the value C: making the value D: communicating the value

Q35 : The concept which refers how well the services or products are brought from company to customers is classified as __________?

A: customer training B: customer consulting C: ordering ease D: delivery

Q36 : The effective segmentation criteria does not include _________?

A: measureable B: accessible and substantial C: actionable and differential D: loyalty and switching patterns

Q37 : The form of countertrade in which seller sells equipment to some other country and receives money and goods as payments is called ____________?

A: barter B: compensation deal C: offset D: buy back arrangement

Q38 : The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of ________?

A: single product concentration B: mass customization C: product specialization D: market specialization

Q39 : The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?

A: channel trade release B: channel distributive rights C: channel ordination D: channel conflict

Q40 : The examples of natural products include ___________?

A: cotton and jute B: fruits and vegetables C: wheat and livestock D: iron ore and lumber

Q41 : The emergency, goods and impulse goods are the types of __________?

A: convenience goods B: shopping goods C: unsought goods D: specialty goods

Q42 : The techniques involved in promotional pricing are ________?

A: loss leader pricing B: cash rebates C: low interest pricing D: all of the above

Q43 : The process of creating ‘Value Proposition’ is considered as __________?

A: segment profitability B: acid test segments C: acid test segments D: marketing mix

Q44 : The people who don’t have to spend much on products are considered as ________?

A: savvy shoppers B: non-savvy shoppers C: enthusiast D: non-enthusiast

Q45 : Considering marketing channels, the examples of merchants are ___________?

A: retailers and wholesalers B: sales agents and brokers C: transportation companies D: independent warehouses

Q46 : The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________? 0

A: pull strategy B: bundle strategy C: shallow strategy D: push strategy

Q47 : The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?

A: determining demand B: select pricing objective C: analyzing prices of competitor’s D: estimating costs

Q48 : The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?

A: loss leader pricing B: cash rebates C: special customer pricing D: special event pricing

Q49 : The individual marketing is also called ________?

A: segments of one B: customized marketing C: one to one marketing D: all of the above

Q50 : In marketing channels, the level of company selling its products through retailers and wholesalers is classified as _________?

A: one-level channel B: Zero-level channel C: Three-level channel D: Two-level channel

Q51 : The measurement of probability will not fail to perform the promised features of product is classified as __________?

A: durability B: performance quality C: reliability D: conformance quality

Q52 : The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________?

A: reduction of discounts B: unbundling C: delayed quotation pricing D: escalator clauses

Q53 : The reduction in price awarded to customers who buy products in large volumes is classified as ________?

A: unbundling B: delayed quotation pricing C: reduction of discounts D: reduction of discounts

Q54 : The total cost is divided by production level to calculate _________?

A: average costs B: fixed costs C: variable costs D: discounted costs

Q55 : The method of pricing in which desired return is multiplied to invested capital divided by unit sales and unit cost is added into result is classified as _________?

A: target return price B: value pricing C: perceived pricing D: target markup price

Q56 : The consumers who buy branded products are classified as _________?

A: non-switchers B: switchers C: non-shifting loyal D: shifting loyal

Q57 : Considering the Dutch auctions, the technique in which the potential auctioneer offers the lowest to compete, is used in situation of __________?

A: One seller, many buyers B: One buyer, many sellers C: many sellers, many buyers D: one buyer, one seller

Q58 : The group of people with traditional values and like to buy brands they have already heard is classified as _________?

A: non-traditionalist B: traditionalist C: non-enthusiast D: enthusiast

Q59 : The type of trading in which buyers and sellers exchange goods in place of payments is classified as _______?

A: ascending trade B: sealed trade C: countertrade D: descending trade

Q60 : The structure, policies and corporate culture to change business environment are called __________?

A: organization B: company C: conglomerate D: diversified market

Q61 : The conflict that can occur between two marketing channels operate at different levels is classified as ________?

A: vertical channel conflict B: horizontal channel conflict C: sealed channel conflict D: multi-channel conflict

Q62 : The Company’s core business process includes __________?

A: customer acquisition process B: market sensing process C: CRM process D: all of the above

Q63 : The split loyal can show the company’s ___________?

A: loyalty B: competitor’s brands C: strengths D: weaknesses

Q64 : The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?

A: service ⁄ quality shoppers B: price ⁄ value customers C: affinity customers D: interactive customers

Q65 : The kind of convenience goods that are purchased by consumers without any searching effort are classified as _________?

A: impulse goods B: staples C: homogeneous goods D: emergency goods

Q66 : The levels involve in marketing plan are __________?

A: strategic level B: tactical level C: organizational level D: both A and B

Q67 : The differentiated marketing in comparison of undifferentiated marketing creates _______?

A: more total sales B: less total sales C: less total cost D: more total purchases

Q68 : The potential and attractive target market are classified as __________?

A: traditionalist B: savvy shoppers C: overwhelmed D: non-enthusiast

Q69 : The goods that are frequently and immediately bought by consumer’s are classified as ___________?

A: unsought goods B: specialty goods C: convenience goods D: shopping goods

Q70 : The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as _________?

A: thinkers B: non-thinkers C: motivators D: non-motivators

Q71 : The concept which states all the activities for making the product operational on planned location is classified as ___________?

A: product uncontrollable return B: product controllable return C: installation D: product maintenance

Q72 : Anything that can be offered by any manufacturers in market to satisfy the demands is classified as ____________?

A: product B: service C: core benefit D: potential product

Q73 : In the value creation, ‘communicating the value’ phase includes __________?

A: utilizing the social media sources B: utilizing raw materials C: utilizing the competencies D: utilizing the capabilities

Q74 : In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?

A: product line B: product class C: need family D: product family

Q75 : The people who express taste and independence are classified as ____________?

A: actualizes B: non-actualizes C: makers D: non-makers

Q76 : If the desired return on sales is 70% and the markup price is $65 then the unit cost will be ___________?

A: $30.00 B: $25.50 C: $19.50 D: $22.50

Q77 : The amusement parks charge less to school trips, is an example of ___________?

A: channel pricing B: customer segment pricing C: product form pricing D: image pricing

Q78 : The Company is able to respond customers by customizing market offering on one to one basis is classified as _________?

A: mass customization B: individual empowerment C: super segments D: customaries

Q79 : The reduction in price awarded to customers who buy products in large volumes is classified as __________? 0

A: non-functional discount B: discount C: quantity discount D: descriptive discount

Q80 : The situation when companies use two or more different channels is classified as __________?

A: facilitator marketing B: interchanging marketing C: integrated marketing D: multichannel marketing

Q81 : The example of products include ________?

A: experiences and events B: information and ideas C: properties and organizations D: all of the above

Q82 : A challenge that is posed in the absence of defensive marketing leading to lower sales is called ___________?

A: environmental threat B: environmental opportunity C: environmental strength D: environmental weakness

Q83 : The fun-loving and trendy people whom resources are constrained and limited are classified as _________?

A: non-believers B: believers C: strivers D: non-strivers

Q84 : The factor which does not lead in product price increasing is _________?

A: cost inflation B: over demand C: anticipatory pricing D: predatory pricing

Q85 : The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?

A: shallow strategy B: push strategy C: pull strategy D: bundle strategy

Q86 : The examples of services are __________?

A: heterogeneous goods B: legal advisors C: shampoos and soaps D: machine tools and refrigerators

Q87 : The network of specific suppliers and distributors to create superior value is called __________?

A: supply chain B: value chain C: product chain D: marketing chain

Q88 : The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?

A: acid test B: profitability test C: product positioning strategy D: segment attractiveness

Q89 : The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of __________?

A: First degree B: First degree C: Second degree D: Third degree

Q90 : In the product hierarchy, the product classes that help in satisfying core needs are considered as ___________?

A: product line B: product class C: need family D: product family

Q91 : The phases in value creation sequence process does not include __________?

A: choosing the value B: communicating the value C: providing the value D: making the superior product

Q92 : The portable factory and office equipment such as hand tools, desks and personal computers are classified as ____________?

A: emergency items B: repair items C: equipment D: operating supplies

Q93 : The distribution strategy which leads to limited number of intermediaries is classified as

A: exclusive distribution B: descriptive distribution C: intensive distribution D: selective distribution

Q94 : The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as _________?

A: push pricing strategy B: market penetration pricing C: market skimming pricing D: quality leadership pricing

Q95 : The five forces model of Michael Porter determines the attractiveness in long-run does not include _________?

A: threat of new entrants B: threat of rivalry C: threat of substitute products D: opportunity to alliance

Q96 : The price discrimination in which same product is charged differently at different places even though cost of offering the product is exactly same is known as ________?

A: customer segment pricing B: product-form pricing C: location pricing D: channel pricing

Q97 : A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

A: guarantees B: warranties C: labeling D: packaging

Q98 : A written document that summarizes the marketing objectives and how to achieve them is called __________?

A: corporate plan B: strategic plan C: marketing plan D: marketing objective

Q99 : The floor of the product’s price is set with the help of __________?

A: supply B: cost C: discount and allowance D: demand

Q100 : The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?

A: bundle strategy B: shallow strategy C: push strategy D: pull strategy

Free Marketing MCQs Mock Test Online with Answers

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