Free Marketing MCQs Mock Test Online with Answers

Q1 : The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?

A: loss leader pricing B: cash rebates C: special customer pricing D: special event pricing

Q2 : The problem arises in price cut when the customer’s assume that quality of product has become poor is called __________?

A: low-quality trap B: fragile-market-share trap C: shallow-pockets trap D: price-war traps

Q3 : The system in which company creates partnerships with different channels to deliver their market offering is classified as ________?

A: functional network B: predatory network C: hybrid network D: value network

Q4 : The repair items and operating supplies are classified as the types of

A: supplies and business services B: capital items C: materials and parts D: None of above

Q5 : The people, who favors stylish products and have limited income are classified as _________?

A: strivers B: non-strivers C: non-believers D: believers

Q6 : The set of segments which share some profitable similarities are classified as ________?

A: micro segment B: niche segments C: super segments D: similar segments

Q7 : In third level of customer value hierarchy, the marketer creates the basic products into ___________?

A: expected products B: basic product C: augmented products D: potential product

Q8 : The factor which does not lead in product price increasing is _________?

A: cost inflation B: over demand C: anticipatory pricing D: predatory pricing

Q9 : v Considering marketing channels, the examples of facilitators are __________?

A: sales agents B: wholesalers C: independent warehouses D: retailers

Q10 : The level at which the primary characteristics of products are operated is classified as __________?

A: reliability B: durability C: performance quality D: conformance quality

Q11 : The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as _________?

A: non-predatory pricing B: predatory pricing C: descriptive pricing D: augmented pricing

Q12 : The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?

A: service ⁄ quality shoppers B: price ⁄ value customers C: affinity customers D: interactive customers

Q13 : Services provided by marketing channels to their customer in a collective way is classified as _____________?

A: functional integration B: product integration C: channel integration D: location integration

Q14 : The two ways in which a Company lengthens its carrying product line are __________?

A: line consistency and depth B: average widening C: line widening D: line filling and stretching

Q15 : The ‘market-penetration strategy’ is used to gain market share in __________?

A: current product in current market B: current products in new market C: new products for new markets D: new products in new market

Q16 : The policy which allows producers to make a list of discounted price, that are seen equitable for all intermediaries is classified as _________?

A: selective policy B: price policy C: trade policy D: distributive policy

Q17 : The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?

A: low-quality trap B: fragile-market-share trap C: shallow-pockets trap D: price-war traps

Q18 : The ways in which a company can do the product line stretching are _________?

A: down-market stretch B: up-market stretch C: Two-way stretch D: all of the above

Q19 : The amusement parks charge less to school trips, is an example of ___________?

A: channel pricing B: customer segment pricing C: product form pricing D: image pricing

Q20 : If the fixed cost is $45000, units sold are 60000 and the variable cost is $25 then the unit cost will be __________?

A: $33.75 B: $30.75 C: $25.75 D: $28.75

Q21 : When any firm sells its market offering too many different market segments, it is classified as _________?

A: product specialization B: market specialization C: single product concentration D: mass customization

Q22 : Considering the Dutch auctions, the technique in which the auctioneer lower the announced price till bidder accepts price is used in situation of ________?

A: One seller, many buyers B: One buyer, many sellers C: many sellers, many buyers D: None of above

Q23 : The intermediaries that perform functions of selling goods of different manufacturers are classified as _______?

A: trade channel B: escalator channel C: shallow channels D: predatory channels

Q24 : The role of people in buying decision consists of ___________?

A: influencer and initiator B: decider C: buyer and user D: all of the above

Q25 : The selling practice of companies in which company charges two or more prices without any difference in costs is classified as __________?

A: price functionality B: price leadership C: price rebates D: price discrimination

Q26 : The ease of fixing the flaw or malfunction of the product is classified as _________?

A: differentiability B: repair-ability C: conformability D: perform-ability

Q27 : The grouping of customer’s on the basis of similar needs in solving specific problem is considered as ________?

A: solution based segmentation B: need based segmentation C: segment identification D: segment attractiveness

Q28 : The extra payment awarded for sales program and advertising is classified as ___________?

A: seasonal allowances B: trade-off allowances C: promotional allowances D: trade-in allowances

Q29 : In the value creation, ‘providing the value’ phase includes _________?

A: determining specific features B: determining product price C: determining product inventory D: both A and B

Q30 : The technique which is not included in co-branding is _________?

A: retail co-branding B: wholesale co-branding C: joint-venture co-branding D: multiple-sponsor co-branding

Q31 : The group of products on the basis of tangibility and durability include ___________?

A: durable goods B: non-durable goods C: services D: all of the above

Q32 : If the fixed cost is $80000, variable cost is $10 and the product is sold at $25 then the break-even volume will be ___________?

A: 5333 B: 6333 C: 7333 D: 4333

Q33 : The shopping goods that differs on the basis of services and features rather than price are classified as __________?

A: emergency shopping goods B: homogeneous shopping goods C: heterogeneous shopping goods D: impulse shopping goods

Q34 : If the demand for the product does not change with the small change in price then the demand is said to be ________?

A: interactive B: augmented C: elastic D: inelastic

Q35 : The level of ease to which it is made easy for the customer’s to buy goods is classified as ___________?

A: spatial convenience B: lot convenience C: jobber convenience D: interactive convenience

Q36 : The price discrimination in which the seller charges different prices for different classes for buyers is classified as ___________?

A: fourth-degree discrimination B: second-degree price discrimination C: first-degree price discrimination D: third-degree discrimination

Q37 : In the supply chain view, the destination point of the company is _____________?

A: sales agents B: markets C: broker firms D: escalator

Q38 : The process of planning where to allocate the funds of business unit is the part of planning under __________?

A: division level B: business level C: corporate level D: decision level

Q39 : The concept which refers how well the services or products are brought from company to customers is classified as __________?

A: customer training B: customer consulting C: ordering ease D: delivery

Q40 : The example of horizontal channel conflict between intermediary channels is ________? 0

A: conflict between supplier and producer B: conflict between retailer and end user C: conflict between wholesaler and retailer D: conflict between two retailers

Q41 : The pricing strategy uses by companies, operating in price sensitive market is classified as ___________?

A: market penetration pricing B: market skimming pricing C: quality leadership pricing D: push pricing strategy

Q42 : When the firm concentrates on serving needs of any specific customer group, it is considered as __________?

A: product specialization B: market specialization C: single product concentration D: mass customization

Q43 : The reduction in price awarded to customers who buy products in large volumes is classified as __________? 0

A: non-functional discount B: discount C: quantity discount D: descriptive discount

Q44 : The ability of company to meet the product demands of each customer is classified as ___________?

A: mass effectivity B: mass customization C: consumption system D: mass productivity

Q45 : The bidding technique in which only one bid is submitted by sellers is classified as ________?

A: equalizing-bid auctions B: descending bids auction C: ascending bids auctions D: sealed-bid auctions

Q46 : The intensive distribution strategy works well for the products such as ___________?

A: designer apparels B: heavy machinery C: real estate D: soft drinks and snacks

Q47 : The zero-level channel is also known as __________?

A: descriptive channels B: functional channels C: direct marketing channel D: indirect marketing channel

Q48 : The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________? 0

A: down-market stretch B: up-market stretch C: Two-way stretch D: left-market stretch

Q49 : The distribution strategy which leads to limited number of intermediaries is classified as

A: exclusive distribution B: descriptive distribution C: intensive distribution D: selective distribution

Q50 : The goods that are frequently and immediately bought by consumer’s are classified as ___________?

A: unsought goods B: specialty goods C: convenience goods D: shopping goods

Q51 : The narrowly defined consumer group seeking the mix of benefits in a segment is classified as _________?

A: niche B: individuals C: custom group D: costly customization

Q52 : The ‘operations, sales and services’ are the part of firm’s value chain _________?

A: marketing activities B: financial activities C: raw materials D: primary activities

Q53 : The people who seek products with functional or practical purposes are considered as _________?

A: makers B: destroyers C: non-makers D: non-destroyers

Q54 : The conflict that can occur between two marketing channels operate at different levels is classified as ________?

A: vertical channel conflict B: horizontal channel conflict C: sealed channel conflict D: multi-channel conflict

Q55 : The ‘diversification strategy’ is used to gain market share in __________?

A: current product in current market B: new products for new markets C: new products in new market D: new products in current markets

Q56 : The major categories of raw materials are included in ___________?

A: farm and natural products B: component materials C: component parts D: installations and equipment

Q57 : The type of trading in which buyers and sellers exchange goods in place of payments is classified as _______?

A: ascending trade B: sealed trade C: countertrade D: descending trade

Q58 : The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as __________?

A: customized marketing B: mass customization C: customization D: individual empowerment

Q59 : Considering auction-type pricing, the techniques are involved like ___________?

A: English auctions B: Dutch auctions C: Sealed-bid auctions D: all of the above

Q60 : The kind of convenience goods that are purchased by consumers on regular basis are classified as __________?

A: homogeneous goods B: emergency goods C: impulse goods D: staples

Q61 : The form of countertrade in which buyer’s and seller’s exchange goods without involving any third party is classified as _________?

A: barter B: compensation deal C: offset D: buy back arrangement

Q62 : The Company licenses to companies for producing its products is classified as ________?

A: service alliance B: product alliance C: logistic alliances D: pricing collaborations

Q63 : The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as _________?

A: non-functional discount B: functional discount C: quantity discount D: descriptive discount

Q64 : In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________?

A: Two-level channel B: Three-level channel C: One-level channel D: Zero-level channel

Q65 : The long lasting products that facilitate the development of the finished product is classified as ___________? 0

A: capital items B: natural items C: farm items D: heterogeneous items

Q66 : The marketing strategy in which a firm sells different segments and offers different product is classified as __________?

A: individual marketing B: differentiated marketing C: mass marketing D: niche marketing

Q67 : The measurement of probability will not fail to perform the promised features of product is classified as __________?

A: durability B: performance quality C: reliability D: conformance quality

Q68 : The activities carry by the company to design and produce a differentiated container for particular product is classified as __________?

A: guarantees B: warranties C: labeling D: packaging

Q69 : The hard core loyal helps company to identify its product _________?

A: strengths B: weaknesses C: loyalty D: competitor’s brands

Q70 : The group of people with traditional values and like to buy brands they have already heard is classified as _________?

A: non-traditionalist B: traditionalist C: non-enthusiast D: enthusiast

Q71 : The group of products includes the recognized product family in the product hierarchy is classified as __________?

A: product line B: product class C: need family D: product family

Q72 : The process of determining profitability of each segment is classified as __________?

A: segment profitability B: segment positioning C: acid test segments D: marketing mix

Q73 : The process of creating ‘Value Proposition’ is considered as __________?

A: segment profitability B: acid test segments C: acid test segments D: marketing mix

Q74 : The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?

A: determining demand B: select pricing objective C: analyzing prices of competitor’s D: estimating costs

Q75 : If the unit cost is $30, desired return on sales is 75%, invested capital $60000 and units sold are 20000 then target return price is __________?

A: $45.25 B: $40.25 C: $36.25 D: $32.25

Q76 : The ice-cream brand sell their same serving of ice-cream at different locations depend on from where you can buy, is an example of ___________?

A: location pricing B: channel pricing C: customer segment pricing D: product-form pricing

Q77 : A challenge that is posed in the absence of defensive marketing leading to lower sales is called ___________?

A: environmental threat B: environmental opportunity C: environmental strength D: environmental weakness

Q78 : If the total cost is $70000 and the level of production is 30000 units then the average cost will be __________?

A: $2.33 B: $3.33 C: $4.33 D: $5.33

Q79 : The group of people who are self-sufficient and down-to-earth are considered as _________?

A: non-makers B: non-destroyers C: makers D: destroyers

Q80 : The second phase of value creation sequence is _________?

A: providing the value B: choosing the value C: making the value D: communicating the value

Q81 : The guarantees of products by its manufacturers and offer payment terms are classified as _________?

A: price policy B: distribution policy C: conditions of sale D: territorial rights

Q82 : The pricing objective of company who is plagued with intense competition and overcapacity is ___________?

A: maximum market skimming B: maximum market share C: maximum current profit D: survival

Q83 : The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

A: by-product pricing B: optional-feature pricing C: product line pricing D: Two-part pricing

Q84 : The gathered and acted upon information about the market and its offerings is the part of _________?

A: the market-sensing process B: the customer acquisition process C: the fulfill management process D: the new-offering process

Q85 : The examples of farm products included __________?

A: fish and lumber B: iron ore C: wheat, cotton, fruits D: crude petroleum

Q86 : The concept of product mix which refers to wide range of product lines carried by the company is classified as __________?

A: width of product mix B: length of product mix C: depth of product mix D: consistency of product mix

Q87 : Anything that can be offered by any manufacturers in market to satisfy the demands is classified as ____________?

A: product B: service C: core benefit D: potential product

Q88 : The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?

A: service quality shoppers B: price value customers C: affinity customers D: interactive customers

Q89 : The pricing technique in which the buyers place an order within 20 minutes after watching the paid ad on TV is classified as ___________?

A: season pricing B: emergency pricing C: channel pricing D: time pricing

Q90 : In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as ___________?

A: facilitators B: terminators C: merchants D: agents

Q91 : The price reduction is awarded to buyers who buy services and goods in off-season is classified as __________?

A: oligopolistic discount B: equalizing discount C: offset discount D: seasonal discount

Q92 : The potential and attractive target market are classified as __________?

A: traditionalist B: savvy shoppers C: overwhelmed D: non-enthusiast

Q93 : The goods that enter completely into manufacturing of the product are classified as ____________?

A: supplies services B: materials and parts C: capital items D: business services

Q94 : The price cutting technique leads to various possible traps including __________?

A: price-war traps B: shallow-pockets traps C: low-quality traps D: all of above

Q95 : The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as ___________?

A: markup pricing B: target return pricing C: target return costing D: markup costing

Q96 : In branding, when two or more well perceived brands collaborate together to market product is classified as ________? 0

A: co-branding B: mix branding C: optional branding D: line fill branding

Q97 : If the demand of the product changes considerably with the small change in price then the demand is said to be __________?

A: interactive B: augmented C: elastic D: inelastic

Q98 : The individual marketing is also called ________?

A: segments of one B: customized marketing C: one to one marketing D: all of the above

Q99 : The set of all goods or services that are offered for sale by a specific buyer is classified as ________?

A: product assortment B: product mix C: product system D: both A and B

Q100 : The pricing technique used by sellers while selling individual products in bundles is _______?

A: optional-feature pricing B: pure bundling pricing C: mixed bundling pricing D: pure bundling pricing

Free Marketing MCQs Mock Test Online with Answers

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