Free Marketing MCQs Mock Test Online with Answers

Q1 : The organizational levels in a Company are ___________?

A: Two B: Three C: Four D: Five

Q2 : The type of goods that are tangible in nature and can be consumed in few uses are classified as __________?

A: durable goods B: non-durable goods C: services D: augmented goods

Q3 : The types of conflict that can occur in marketing channels of a product does not include _________?

A: vertical channel conflict B: horizontal channel conflict C: sealed channel conflict D: multi-channel conflict

Q4 : The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as __________?

A: customized marketing B: mass customization C: customization D: individual empowerment

Q5 : The example of products include ________?

A: experiences and events B: information and ideas C: properties and organizations D: all of the above

Q6 : When all the customers have same preferences, the marketing strategy is classified as ___________?

A: mass marketing B: niche marketing C: individual marketing D: profitability marketing

Q7 : In marketing channels, the channel level of company selling its products only through retailers is classified as __________?

A: Two-level channel B: Three-level channel C: One-level channel D: Zero-level channel

Q8 : The degree in which manufactured units are identical and meet the specification given by customers is classified as ____________?

A: reliability B: durability C: performance quality D: conformance quality

Q9 : The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of __________?

A: First degree B: First degree C: Second degree D: Third degree

Q10 : The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?

A: push strategy B: pull strategy C: bundle strategy D: shallow strategy

Q11 : The level of ease to which it is made easy for the customer’s to buy goods is classified as ___________?

A: spatial convenience B: lot convenience C: jobber convenience D: interactive convenience

Q12 : The intensive distribution strategy works well for the products such as ___________?

A: designer apparels B: heavy machinery C: real estate D: soft drinks and snacks

Q13 : The techniques involved in promotional pricing are ________?

A: loss leader pricing B: cash rebates C: low interest pricing D: all of the above

Q14 : The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as _________?

A: non-functional discount B: functional discount C: quantity discount D: descriptive discount

Q15 : The consumers who shift loyalty status from one brand to another are classified as ________?

A: shifting loyal B: hard-core loyal C: split loyal D: switchers

Q16 : If the demand of the product changes considerably with the small change in price then the demand is said to be __________?

A: interactive B: augmented C: elastic D: inelastic

Q17 : The method of pricing in which desired return is multiplied to invested capital divided by unit sales and unit cost is added into result is classified as _________?

A: target return price B: value pricing C: perceived pricing D: target markup price

Q18 : Considering marketing channels, the examples of merchants are ___________?

A: retailers and wholesalers B: sales agents and brokers C: transportation companies D: independent warehouses

Q19 : The perishable, variable and intangible goods that require more supplier creditability, adaptability and quality control are classified as __________?

A: durable goods B: non-durable goods C: services D: augmented goods

Q20 : The functions of marketing channels such as storage, title and movement of goods, create flow of activity in __________?

A: forward direction B: backward direction C: leftward direction D: rightward direction

Q21 : The example of horizontal channel conflict between intermediary channels is ________? 0

A: conflict between supplier and producer B: conflict between retailer and end user C: conflict between wholesaler and retailer D: conflict between two retailers

Q22 : The costs of products that do not fluctuate with the level of production are classified as _________?

A: quality costs B: augmented costs C: variable costs D: fixed costs

Q23 : The effective segmentation criteria does not include _________?

A: measureable B: accessible and substantial C: actionable and differential D: loyalty and switching patterns

Q24 : The price discrimination in which same market offers it’s priced at two different levels, on the basis of consumer perception is classified as ________? 0

A: image pricing B: channel pricing C: customer segment pricing D: product-form pricing

Q25 : Considering the Dutch auctions, the technique in which the potential auctioneer offers the lowest to compete, is used in situation of __________?

A: One seller, many buyers B: One buyer, many sellers C: many sellers, many buyers D: one buyer, one seller

Q26 : The product returns can be eliminated with better packaging, improved storage and transportation is classified as __________?

A: uncontrollable returns B: controllable returns C: capital returns D: differential returns

Q27 : The consumer’s primary motivation does not include _________?

A: ideals B: leadership C: achievement D: self-expression

Q28 : According to customer value hierarchy, the second level is one in which the marketer converts core benefits into __________?

A: expected products B: basic product C: augmented products D: potential product

Q29 : The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?

A: determining demand B: select pricing objective C: analyzing prices of competitor’s D: estimating costs

Q30 : The successful and goal oriented people who focus on family and career are classified as _________?

A: motivators B: non-motivators C: achievers D: non-thinkers

Q31 : The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________?

A: average width of product mix B: average length of product mix C: average depth of product mix D: consistency of product mix

Q32 : The emergency, goods and impulse goods are the types of __________?

A: convenience goods B: shopping goods C: unsought goods D: specialty goods

Q33 : The planning of marketing tactics, merchandising and customer services is the part of ___________?

A: strategic marketing plan B: market opportunities C: tactical marketing plan D: firm’s financial plan

Q34 : The first step in the procedure of setting the price is to _________?

A: analyzing prices of competitor’s B: estimating costs C: determining demand D: select pricing objective

Q35 : Activities in the value chain’s support are included __________?

A: procurement B: technology development C: infrastructure of firm D: all of the above

Q36 : The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?

A: service ⁄ quality shoppers B: price ⁄ value customers C: affinity customers D: interactive customers

Q37 : A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

A: guarantees B: warranties C: labeling D: packaging

Q38 : The passive people who are very concerned about their favorite brands are considered as _________?

A: survivors B: non-survivors C: destroyers D: makers

Q39 : The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as __________?

A: exclusive distribution B: descriptive distribution C: intensive distribution D: selective distribution

Q40 : The technique which is not included in co-branding is _________?

A: retail co-branding B: wholesale co-branding C: joint-venture co-branding D: multiple-sponsor co-branding

Q41 : The concept which states all the activities for making the product operational on planned location is classified as ___________?

A: product uncontrollable return B: product controllable return C: installation D: product maintenance

Q42 : The group of people who are self-sufficient and down-to-earth are considered as _________?

A: non-makers B: non-destroyers C: makers D: destroyers

Q43 : The split loyal can show the company’s ___________?

A: loyalty B: competitor’s brands C: strengths D: weaknesses

Q44 : The factors that can help in differentiation of services include _________?

A: delivery and installation B: customer training and consultation C: ordering ease D: all of the above

Q45 : In the value creation, ‘providing the value’ phase includes _________?

A: determining specific features B: determining product price C: determining product inventory D: both A and B

Q46 : The price of product is subtracted from variable cost than divided by fixed cost for calculation is __________?

A: unit cost B: break-even volume C: target return price D: target return cost

Q47 : The price discrimination in which seller charges different prices to different customers on the basis of their demand is classified as __________?

A: second-degree price discrimination B: first-degree price discrimination C: third-degree discrimination D: fourth-degree discrimination

Q48 : The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as _________?

A: demand chain planning B: supply chain planning C: predatory planning D: hybrid planning

Q49 : The low prices of shoes for marathon participating athletes is an example of __________?

A: special customer pricing B: special event pricing C: loss leader pricing D: cash rebates

Q50 : The goods that enter completely into manufacturing of the product are classified as ____________?

A: supplies services B: materials and parts C: capital items D: business services

Q51 : If the fixed cost is $45000, units sold are 60000 and the variable cost is $25 then the unit cost will be __________?

A: $33.75 B: $30.75 C: $25.75 D: $28.75

Q52 : According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?

A: product line B: product class C: need family D: product family

Q53 : The activities carry by the company to design and produce a differentiated container for particular product is classified as __________?

A: guarantees B: warranties C: labeling D: packaging

Q54 : The value creation process and value delivery sequence can be divided into ___________?

A: Three phases B: Four phases C: Five phases D: Six phases

Q55 : The role of people in buying decision consists of ___________?

A: influencer and initiator B: decider C: buyer and user D: all of the above

Q56 : The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?

A: acid test B: profitability test C: product positioning strategy D: segment attractiveness

Q57 : The shopping goods that differs on the basis of services and features rather than price are classified as __________?

A: emergency shopping goods B: homogeneous shopping goods C: heterogeneous shopping goods D: impulse shopping goods

Q58 : In the value creation, ‘choosing the value’ phase includes _________?

A: segmentation B: targeting C: positioning D: all of the above

Q59 : The gathered and acted upon information about the market and its offerings is the part of _________?

A: the market-sensing process B: the customer acquisition process C: the fulfill management process D: the new-offering process

Q60 : Considering accumulated production experience, the decreasing in average cost is classified as ___________?

A: experience curve B: learning curve C: observational curve D: both A and B

Q61 : The price discrimination in which same product is charged differently at different places even though cost of offering the product is exactly same is known as ________?

A: customer segment pricing B: product-form pricing C: location pricing D: channel pricing

Q62 : The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as _________?

A: target profit pricing B: break-even pricing C: perceived value pricing D: target return pricing

Q63 : The people who express taste and independence are classified as ____________?

A: actualizes B: non-actualizes C: makers D: non-makers

Q64 : The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?

A: segment identification B: segment attractiveness C: solution based segmentation D: need based segmentation

Q65 : All the items including in product line that share more than one form of particular products are classified as ___________?

A: factor of durability B: factor of performance C: product type D: item

Q66 : The ease of fixing the flaw or malfunction of the product is classified as _________?

A: differentiability B: repair-ability C: conformability D: perform-ability

Q67 : The desired return is subtracted from 1 and is divided by unit cost to calculate __________?

A: markup demand B: unit cost C: markup cost D: markup price

Q68 : The first level of planning starts with __________?

A: corporate planning B: division planning C: business planning D: product planning

Q69 : The intermediaries that perform functions of selling goods of different manufacturers are classified as _______?

A: trade channel B: escalator channel C: shallow channels D: predatory channels

Q70 : In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________?

A: merchants B: agents C: facilitators D: terminators

Q71 : In the supply chain view, the destination point of the company is _____________?

A: sales agents B: markets C: broker firms D: escalator

Q72 : The conflict that can occur between two marketing channels operate at different levels is classified as ________?

A: vertical channel conflict B: horizontal channel conflict C: sealed channel conflict D: multi-channel conflict

Q73 : The levels involve in marketing plan are __________?

A: strategic level B: tactical level C: organizational level D: both A and B

Q74 : The form of countertrade in which seller receives some money and some goods for due payments is classified as _________?

A: offset B: buy back arrangement C: barter D: compensation deal

Q75 : The small scale wholesalers that sell products to retailers operating on small scale is classified as _________? 0

A: jobbers B: shoppers C: market stoppers D: brokers

Q76 : The example of vertical channel conflict between intermediary channels is

A: conflict between wholesaler and retailer B: conflict between two retailers C: conflict between two suppliers D: conflict between more than two sales agents

Q77 : The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as __________?

A: uncontrollable returns B: controllable returns C: capital returns D: differential returns

Q78 : The Company licenses to companies for producing its products is classified as ________?

A: service alliance B: product alliance C: logistic alliances D: pricing collaborations

Q79 : In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as ___________?

A: facilitators B: terminators C: merchants D: agents

Q80 : The portable factory and office equipment such as hand tools, desks and personal computers are classified as ____________?

A: emergency items B: repair items C: equipment D: operating supplies

Q81 : The set of segments which share some profitable similarities are classified as ________?

A: micro segment B: niche segments C: super segments D: similar segments

Q82 : The kind of shoppers that care of their spending and buying products wisely are classified as __________?

A: affinity customers B: interactive customers C: service ⁄ quality shoppers D: price ⁄ value customers

Q83 : The network of specific suppliers and distributors to create superior value is called __________?

A: supply chain B: value chain C: product chain D: marketing chain

Q84 : All the activities that define the target markets and potential customer’s is the part of _________?

A: customer relationship management B: the strategic management process C: customer acquisition process D: the new-offering process

Q85 : The rental car services and hotels sometime offer mutual discount is an example of ___________?

A: pricing collaborations B: transport alliances C: room service alliances D: special discounts

Q86 : The form of countertrade in which seller sells equipment to some other country and receives money and goods as payments is called ____________?

A: barter B: compensation deal C: offset D: buy back arrangement

Q87 : The co-branding is also known as ____________?

A: dual branding B: brand building C: pure branding D: both A and B

Q88 : The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as _________?

A: non-predatory pricing B: predatory pricing C: descriptive pricing D: augmented pricing

Q89 : All the activities that define the target markets and potential customer’s is the part of _________?

A: customer relationship management B: the strategic management process C: customer acquisition process D: the new-offering process

Q90 : The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

A: by-product pricing B: optional-feature pricing C: product line pricing D: Two-part pricing

Q91 : The fundamental level of customer’s value hierarchy is ___________?

A: durable goods B: no durable goods C: core benefit D: basic product

Q92 : The strategies such as diversification, penetration and market development are the part of __________?

A: extensive growth B: intensive growth C: integrative growth D: disintegrative growth

Q93 : The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as ____________?

A: unsought goods B: specialty goods C: convenience goods D: shopping goods

Q94 : The kind of convenience goods that are purchased by consumers without any searching effort are classified as _________?

A: impulse goods B: staples C: homogeneous goods D: emergency goods

Q95 : The level at which the primary characteristics of products are operated is classified as __________?

A: reliability B: durability C: performance quality D: conformance quality

Q96 : The repair items and operating supplies are classified as the types of

A: supplies and business services B: capital items C: materials and parts D: None of above

Q97 : In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as ___________?

A: facilitators B: terminators C: merchants D: agents

Q98 : The hard core loyal helps company to identify its product _________?

A: strengths B: weaknesses C: loyalty D: competitor’s brands

Q99 : The pricing strategy uses by companies, operating in price sensitive market is classified as ___________?

A: market penetration pricing B: market skimming pricing C: quality leadership pricing D: push pricing strategy

Q100 : The pricing technique through sellers charge constant low prices without any sales promotion effort is classified as ________?

A: perceived pricing B: everyday low pricing C: high low pricing D: value pricing

Free Marketing MCQs Mock Test Online with Answers

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