Free Marketing MCQs Mock Test Online with Answers

Q1 : The total number of product items included in the product mix is classified as ______

A: depth of product mix B: consistency of product mix C: width of product mix D: length of product mix

Q2 : The problem arises in price cut when the customer’s assume that quality of product has become poor is called __________?

A: low-quality trap B: fragile-market-share trap C: shallow-pockets trap D: price-war traps

Q3 : Activities in the value chain’s support are included __________?

A: procurement B: technology development C: infrastructure of firm D: all of the above

Q4 : The successful and goal oriented people who focus on family and career are classified as _________?

A: motivators B: non-motivators C: achievers D: non-thinkers

Q5 : If the total cost is $70000 and the level of production is 30000 units then the average cost will be __________?

A: $2.33 B: $3.33 C: $4.33 D: $5.33

Q6 : The pricing objective of company who is plagued with intense competition and overcapacity is ___________?

A: maximum market skimming B: maximum market share C: maximum current profit D: survival

Q7 : The factor which does not lead in product price increasing is _________?

A: cost inflation B: over demand C: anticipatory pricing D: predatory pricing

Q8 : The shopping goods that differs on the basis of services and features rather than price are classified as __________?

A: emergency shopping goods B: homogeneous shopping goods C: heterogeneous shopping goods D: impulse shopping goods

Q9 : The extra payment awarded for sales program and advertising is classified as ___________?

A: seasonal allowances B: trade-off allowances C: promotional allowances D: trade-in allowances

Q10 : In marketing channels, the level of company selling its products through retailers and wholesalers is classified as _________?

A: one-level channel B: Zero-level channel C: Three-level channel D: Two-level channel

Q11 : If the unit cost is $30, desired return on sales is 75%, invested capital $60000 and units sold are 20000 then target return price is __________?

A: $45.25 B: $40.25 C: $36.25 D: $32.25

Q12 : In fourth level of customer value hierarchy, the marketer converts the expected products into __________?

A: expected products B: basic product C: augmented products D: potential product

Q13 : In the product hierarchy, the product classes that help in satisfying core needs are considered as ___________?

A: product line B: product class C: need family D: product family

Q14 : The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?

A: shallow strategy B: push strategy C: pull strategy D: bundle strategy

Q15 : The Company licenses to companies for producing its products is classified as ________?

A: service alliance B: product alliance C: logistic alliances D: pricing collaborations

Q16 : The concept which refers how much the process of order placement is easy is classified as __________?

A: ordering ease B: delivery C: customer training D: customer consulting

Q17 : The individual marketing is also called ________?

A: segments of one B: customized marketing C: one to one marketing D: all of the above

Q18 : The strategy based on the intermediaries involve in marketing channels do not include ___________?

A: exclusive distribution B: descriptive distribution C: intensive distribution D: selective distribution

Q19 : The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as _________?

A: thinkers B: non-thinkers C: motivators D: non-motivators

Q20 : The intermediaries that perform functions of selling goods of different manufacturers are classified as _______?

A: trade channel B: escalator channel C: shallow channels D: predatory channels

Q21 : Considering marketing channels, the examples of merchants are ___________?

A: retailers and wholesalers B: sales agents and brokers C: transportation companies D: independent warehouses

Q22 : The level of ease to which it is made easy for the customer’s to buy goods is classified as ___________?

A: spatial convenience B: lot convenience C: jobber convenience D: interactive convenience

Q23 : The people who express taste and independence are classified as ____________?

A: actualizes B: non-actualizes C: makers D: non-makers

Q24 : The long lasting products that facilitate the development of the finished product is classified as ___________? 0

A: capital items B: natural items C: farm items D: heterogeneous items

Q25 : If the unit cost is $25 and the desired return on sales is 60% then the markup price is _________?

A: $62.50 B: $65.50 C: $69.50 D: $75.50

Q26 : The service outputs produced by the customers are ________?

A: lot size B: spatial convenience C: waiting and delivery time D: all of the above

Q27 : The second phase of value creation sequence is _________?

A: providing the value B: choosing the value C: making the value D: communicating the value

Q28 : The total features of the product functions, looks and features is classified as ___________?

A: differential returns B: uncontrollable returns C: controllable returns D: design

Q29 : The concept which refers how well the services or products are brought from company to customers is classified as __________?

A: customer training B: customer consulting C: ordering ease D: delivery

Q30 : The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?

A: service quality shoppers B: price value customers C: affinity customers D: interactive customers

Q31 : The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________? 0

A: pull strategy B: bundle strategy C: shallow strategy D: push strategy

Q32 : Most of the time, the company’s specialized departments handle the ___________?

A: support activities B: primary activities C: financial activities D: supplying activities

Q33 : The portable factory and office equipment such as hand tools, desks and personal computers are classified as ____________?

A: emergency items B: repair items C: equipment D: operating supplies

Q34 : The concept of product mix which refers to wide range of product lines carried by the company is classified as __________?

A: width of product mix B: length of product mix C: depth of product mix D: consistency of product mix

Q35 : The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?

A: solution based segmentation B: need based segmentation C: segment identification D: segment attractiveness

Q36 : The price discrimination in which same product is charged differently at different places even though cost of offering the product is exactly same is known as ________?

A: customer segment pricing B: product-form pricing C: location pricing D: channel pricing

Q37 : The reduction in price awarded to customers who buy products in large volumes is classified as __________? 0

A: non-functional discount B: discount C: quantity discount D: descriptive discount

Q38 : In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as _________?

A: product line consistency B: product line width C: product line length D: product line depth

Q39 : The narrowly defined consumer group seeking the mix of benefits in a segment is classified as _________?

A: niche B: individuals C: custom group D: costly customization

Q40 : The ability of company to meet the product demands of each customer is classified as ___________?

A: mass effectivity B: mass customization C: consumption system D: mass productivity

Q41 : In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?

A: product line B: product class C: need family D: product family

Q42 : If the fixed cost is $80000, variable cost is $10 and the product is sold at $25 then the break-even volume will be ___________?

A: 5333 B: 6333 C: 7333 D: 4333

Q43 : The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?

A: segment identification B: segment attractiveness C: solution based segmentation D: need based segmentation

Q44 : The consumers who buy branded products are classified as _________?

A: non-switchers B: switchers C: non-shifting loyal D: shifting loyal

Q45 : The sophisticated and active people with high self-esteem are classified as _________? 0

A: non-innovators B: innovators C: non-achievers D: innovators

Q46 : In fifth level of customer value hierarchy, the marketer converts the augmented products into _________?

A: expected products B: basic product C: augmented products D: potential product

Q47 : The differentiated marketing in comparison of undifferentiated marketing creates _______?

A: more total sales B: less total sales C: less total cost D: more total purchases

Q48 : According to VALS framework, the consumer’s dimension groups having high resources do not include _________?

A: innovators B: thinkers C: achievers D: strivers

Q49 : The form of countertrade in which buyer’s and seller’s exchange goods without involving any third party is classified as _________?

A: barter B: compensation deal C: offset D: buy back arrangement

Q50 : The five forces model of Michael Porter determines the attractiveness in long-run does not include _________?

A: threat of new entrants B: threat of rivalry C: threat of substitute products D: opportunity to alliance

Q51 : The goods that are frequently and immediately bought by consumer’s are classified as ___________?

A: unsought goods B: specialty goods C: convenience goods D: shopping goods

Q52 : The low prices of shoes for marathon participating athletes is an example of __________?

A: special customer pricing B: special event pricing C: loss leader pricing D: cash rebates

Q53 : The pricing technique according to which company charges it’s customers on the basis of prices competitors is classified as _________?

A: value pricing B: perceived pricing C: going rate pricing D: high low pricing

Q54 : The pricing technique according to which the low price is charged for a quality offering is classified as ___________?

A: break-even pricing B: perceived value pricing C: target return pricing D: value pricing

Q55 : The reduction in price awarded to customers who buy products in large volumes is classified as ________?

A: unbundling B: delayed quotation pricing C: reduction of discounts D: reduction of discounts

Q56 : The split loyal can show the company’s ___________?

A: loyalty B: competitor’s brands C: strengths D: weaknesses

Q57 : The process of creating ‘Value Proposition’ is considered as __________?

A: segment profitability B: acid test segments C: acid test segments D: marketing mix

Q58 : The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________?

A: reduction of discounts B: unbundling C: delayed quotation pricing D: escalator clauses

Q59 : The sum of variable costs and fixed costs is classified as _______?

A: fixed costs B: total costs C: augmented costs D: variable costs

Q60 : The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called ___________?

A: left-market stretch B: down-market stretch C: up-market stretch D: Two-way stretch

Q61 : The short term goods and services that are used to facilitate the management of finished product are classified as __________?

A: component parts and materials B: installations C: equipment D: supplies and business services

Q62 : In marketing channels, the channel level of company selling its products only through retailers is classified as __________?

A: Two-level channel B: Three-level channel C: One-level channel D: Zero-level channel

Q63 : On The Christmas and Easter, lower prices pricing techniques are classified as _______?

A: cash rebates B: special customer pricing C: loss leader pricing D: special event pricing

Q64 : The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as __________?

A: customized marketing B: mass customization C: customization D: individual empowerment

Q65 : The co-branding is also known as ____________?

A: dual branding B: brand building C: pure branding D: both A and B

Q66 : The types of conflict that can occur in marketing channels of a product does not include _________?

A: vertical channel conflict B: horizontal channel conflict C: sealed channel conflict D: multi-channel conflict

Q67 : The intensive distribution strategy works well for the products such as ___________?

A: designer apparels B: heavy machinery C: real estate D: soft drinks and snacks

Q68 : The process of determining profitability of each segment is classified as __________?

A: segment profitability B: segment positioning C: acid test segments D: marketing mix

Q69 : A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

A: guarantees B: warranties C: labeling D: packaging

Q70 : The form of countertrade in which seller receives some money and some goods for due payments is classified as _________?

A: offset B: buy back arrangement C: barter D: compensation deal

Q71 : The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as __________?

A: exclusive distribution B: descriptive distribution C: intensive distribution D: selective distribution

Q72 : The first level of planning starts with __________?

A: corporate planning B: division planning C: business planning D: product planning

Q73 : The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as __________?

A: uncontrollable returns B: controllable returns C: capital returns D: differential returns

Q74 : The situation when companies use two or more different channels is classified as __________?

A: facilitator marketing B: interchanging marketing C: integrated marketing D: multichannel marketing

Q75 : The role of people in buying decision consists of ___________?

A: influencer and initiator B: decider C: buyer and user D: all of the above

Q76 : The third phase of value creation sequence is _________?

A: communicating the value B: providing the value C: making the superior product D: choosing the value

Q77 : The rental car services and hotels sometime offer mutual discount is an example of ___________?

A: pricing collaborations B: transport alliances C: room service alliances D: special discounts

Q78 : The extra payment awarded to resellers for their participation in special programs is classified as __________?

A: allowance B: offset discount C: seasonal discount D: equalizing discount

Q79 : The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________?

A: average width of product mix B: average length of product mix C: average depth of product mix D: consistency of product mix

Q80 : The type of trading in which buyers and sellers exchange goods in place of payments is classified as _______?

A: ascending trade B: sealed trade C: countertrade D: descending trade

Q81 : The distribution strategy which leads to limited number of intermediaries is classified as

A: exclusive distribution B: descriptive distribution C: intensive distribution D: selective distribution

Q82 : The level at which the primary characteristics of products are operated is classified as __________?

A: reliability B: durability C: performance quality D: conformance quality

Q83 : The examples of services are __________?

A: heterogeneous goods B: legal advisors C: shampoos and soaps D: machine tools and refrigerators

Q84 : The repair items and operating supplies are classified as the types of

A: supplies and business services B: capital items C: materials and parts D: None of above

Q85 : The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as __________?

A: line consistency B: line stretching C: line filling D: line depth

Q86 : The structure, policies and corporate culture to change business environment are called __________?

A: organization B: company C: conglomerate D: diversified market

Q87 : The manufacturer of physical products require channels that are ___________?

A: delivery channels B: service channels C: sales channel D: all of the above

Q88 : The techniques involved in promotional pricing are ________?

A: loss leader pricing B: cash rebates C: low interest pricing D: all of the above

Q89 : The gathered and acted upon information about the market and its offerings is the part of _________?

A: the market-sensing process B: the customer acquisition process C: the fulfill management process D: the new-offering process

Q90 : The price discrimination in which seller charges different prices to different customers on the basis of their demand is classified as __________?

A: second-degree price discrimination B: first-degree price discrimination C: third-degree discrimination D: fourth-degree discrimination

Q91 : The price cutting technique leads to various possible traps including __________?

A: price-war traps B: shallow-pockets traps C: low-quality traps D: all of above

Q92 : The building of understanding, individual customer offerings and deeper relationships is the part of ____________?

A: customer acquisition process B: the new-offering process C: customer relationship management D: the strategic management process

Q93 : The consumers who remain loyal to two or three brands are classified as _______?

A: split loyal B: switchers C: shifting loyal D: hard-core loyal

Q94 : A game plan for achieving goals is called __________?

A: strategy B: objective C: management D: alliances

Q95 : The process of defining the focus of selling to potential market is called __________?

A: strategic market definition B: financial market definition C: target market definition D: business analysis definition

Q96 : The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?

A: product mix pricing B: line stretching pricing C: line filling pricing D: line deepening pricing

Q97 : The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?

A: service ⁄ quality shoppers B: price ⁄ value customers C: affinity customers D: interactive customers

Q98 : The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?

A: loss leader pricing B: cash rebates C: special customer pricing D: special event pricing

Q99 : The number of variants of each product offers in a line is classified as ___________?

A: width of product mix B: length of product mix C: depth of product mix D: consistency of product mix

Q100 : The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?

A: push strategy B: pull strategy C: bundle strategy D: shallow strategy

Free Marketing MCQs Mock Test Online with Answers

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